Media Buyer, Emerging Channels - Growth Marketing

3 days, 15 hours ago
Full-time
Mid Level
Marketing and Growth
AppLovin

AppLovin

AppLovin is a leading mobile marketing platform that optimizes app monetization, empowers data-driven marketing, and ensures profitable growth for brands globally.

Media
1K-5K
Founded 2012

Description

  • Design, run, and analyze structured paid marketing tests across new growth channels.
  • Optimize campaign performance through bidding, audience targeting, budget pacing, and creative testing.
  • Support technical operations for existing and new channels, including QA of conversion mapping and performance links.
  • Manage channels against internal goals and KPIs, adjusting spend toward incremental growth.
  • Own creative strategy across channels by ideating concepts, briefing the creative team, and tailoring messaging and formats.
  • Monitor performance closely and respond to tracking drops, delivery discrepancies, and budget changes.
  • Work alongside the growth marketing team to drive measurable growth across AI search, X, CTV, out-of-home, and other channels.

Requirements

  • 3+ years of hands-on experience in paid media buying across multiple platforms.
  • Ability to operate independently with strong attention to detail.
  • Strong test-and-learn mindset with a data-driven and creative approach.
  • Experience with landing page testing and conversion rate optimization is a bonus.
  • Comfort using Claude, SQL, Posthog, and BI tools such as Superset or Looker.
  • Experience acquiring advertisers or businesses (B2B or marketplace/two-sided) is preferred.
  • Ad-tech, DSP, or marketplace background is preferred.
  • Direct experience driving ad creative strategy, including mockups or storyboards, is preferred.

Benefits

  • Competitive total compensation package with pay-for-performance rewards.
  • Equity eligibility and other incentive compensation may be offered.
  • Medical, dental, vision, life, and disability insurance.
  • 401(k) retirement plan.
  • Unlimited discretionary time off.
  • 10 paid holidays per year.
  • 80 hours of paid sick leave per year.
  • Base pay range of $153,000 to $200,000 USD in California.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Head of Brand & Media

Super Technologies Pvt Ltd 1-10 aviation & aerospace

Super is seeking a senior Head of Brand & Media to lead Brazil’s brand, social, media, and Superscore functions, owning brand strategy and investment decisions to drive measurable business outcomes.

CRM Google Tag Manager
15 hours, 17 minutes ago

Head of Self-Serve Paid Media

Stripe 5K-10K Diversified Financial Services

Stripe is hiring a Head of Self-Serve Paid Media to lead its global paid acquisition strategy for its self-serve business and drive efficient growth in signups, activations, and revenue.

Social Media Marketing
1 day, 15 hours ago

Manager, Paid Media

Learneo 51-250 Diversified Consumer Services

Quillbot, part of Learneo, is hiring a Manager of Paid Media to lead global performance marketing efforts that drive scalable growth and improve full-funnel investment outcomes.

Affiliate Marketing Facebook Ads Google Ads Looker
1 day, 15 hours ago

Paid Social Specialist (US)

OURA 251-1K Health Care Providers & Services

ŌURA is hiring a US Paid Social Specialist to execute and optimize paid social campaigns for a global health and wellness brand focused on scalable customer acquisition and measurable growth.

TikTok
1 day, 15 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers