Media Buyer, Emerging Channels - Growth Marketing

3 days, 16 hours ago
Full-time
Mid Level
Marketing and Growth
AppLovin

AppLovin

AppLovin is a leading mobile marketing platform that optimizes app monetization, empowers data-driven marketing, and ensures profitable growth for brands globally.

Media
1K-5K
Founded 2012

Description

  • Design, run, and analyze structured paid marketing tests across new growth channels.
  • Optimize campaign performance by adjusting bidding, audience targeting, budget pacing, and creative testing.
  • Support technical operations for existing and new channels, including QA of conversion mapping and performance links.
  • Manage channels against internal goals and KPIs while shifting spend toward incremental performance.
  • Own creative strategy across channels by developing concepts, briefing the creative team, and tailoring messaging and formats.
  • Work with the growth marketing team to expand paid acquisition beyond core channels.
  • Use AI tools and hands-on execution to drive rapid growth in a fast-paced environment.

Requirements

  • 3+ years of direct, hands-on paid media buying experience across multiple platforms.
  • Ability to operate independently with strong attention to detail.
  • Strong test-and-learn track record.
  • Data-driven and creative approach to performance marketing.
  • Experience with landing page testing and conversion rate optimization is a bonus.
  • Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar.
  • Experience acquiring advertisers or businesses (B2B or marketplace/two-sided) is preferred.
  • Ad-tech, DSP, or marketplace background is preferred.
  • Direct experience driving ad creative strategy, including mockups or storyboards, is preferred.

Benefits

  • Competitive total compensation package with pay-for-performance rewards.
  • Equity eligibility and other incentive compensation may be included.
  • Medical, dental, vision, life, and disability insurance.
  • 401(k) retirement plan.
  • Unlimited discretionary time off.
  • 10 paid holidays per year.
  • 80 hours of paid sick leave per year.
  • CA base pay range of $153,000 to $200,000 USD.

Interested in this position?

Apply directly on the company website

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