Media Buyer, Emerging Channels - Growth Marketing

3 days, 16 hours ago
Full-time
Mid Level
Marketing and Growth
AppLovin

AppLovin

AppLovin is a leading mobile marketing platform that optimizes app monetization, empowers data-driven marketing, and ensures profitable growth for brands globally.

Media
1K-5K
Founded 2012

Description

  • Design, run, and analyze structured paid marketing tests across new growth channels.
  • Optimize campaign performance through bidding, audience targeting, budget pacing, and creative testing.
  • Support technical operations by QAing conversion mapping and ensuring performance tracking is accurate.
  • Manage channels against internal goals and KPIs while shifting spend toward incremental performance.
  • Own creative strategy across channels by developing concepts and briefing the creative team.
  • Tailor ad format and messaging to channel performance, including image, video, hook-driven, and storytelling approaches.
  • Launch and establish digital marketing strategy across emerging channels such as AI search, X, CTV, and out-of-home.

Requirements

  • 3+ years of direct, hands-on paid media buying experience across multiple platforms.
  • Ability to work independently with strong attention to detail on performance, budget changes, delivery discrepancies, and tracking drops.
  • Strong test-and-learn track record.
  • Data-driven and creative approach to growth marketing.
  • Comfort using Claude, SQL, Posthog, and BI tools such as Superset or Looker.
  • Experience with landing page testing and conversion rate optimization is a bonus.
  • Experience acquiring advertisers or businesses in B2B or marketplace/two-sided models is preferred.
  • Background in ad-tech, DSP, or marketplace environments is preferred.
  • Direct experience driving ad creative strategy is preferred.

Benefits

  • Competitive total compensation package with pay-for-performance rewards.
  • Equity eligibility and other incentive compensation may be included.
  • Medical, dental, vision, life, and disability insurance.
  • 401(k) retirement plan.
  • Unlimited discretionary time off.
  • 10 paid holidays per year.
  • 80 hours of paid sick leave per year.
  • CA base pay range of $153,000 to $200,000 USD.

Interested in this position?

Apply directly on the company website

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