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Senior Product Marketing Manager

59 minutes ago
Poland
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing Cybersecurity Salesforce
Apply Now
Appfire

Appfire

Appfire specializes in providing enterprise collaboration software solutions that enhance workflow and productivity for teams using platforms like Atlassian, Microsoft, and Salesforce, while also offering tools for IT service management and agile work ...

Internet Software & Services
251-1K
$149M raised
View All Jobs 14

Description

  • Develop differentiated positioning, messaging, value propositions, and market narratives across Appfire’s product portfolio.
  • Own end-to-end go-to-market strategy and execution for new products, major launches, and strategic capabilities.
  • Create full-funnel campaigns and content for prospects, customers, and users, including cross-sell, upsell, adoption, and expansion programs.
  • Translate product capabilities into landing pages, webinars, customer stories, comparison content, videos, nurture programs, and sales plays.
  • Build sales and partner enablement materials, including discovery frameworks, competitive positioning, objection handling, talk tracks, demos, and collateral.
  • Conduct customer research and analyze market, competitive, win/loss, usage, NPS, and performance data.
  • Coordinate cross-functional execution with Product, Sales, Demand Generation, Customer Success, Content, Growth, and Channel teams.
  • Use AI and automation to improve research, content development, personalization, competitive analysis, and GTM execution.
  • Measure and optimize programs against engagement, leads, pipeline, trials, conversion, adoption, and revenue outcomes.

Requirements

  • 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, workflow software, or related technology.
  • Demonstrated ownership of positioning, messaging, go-to-market strategy, product launches, demand programs, and sales enablement.
  • Experience launching new SaaS products or major product offerings from validation through post-launch growth.
  • Experience developing full-funnel strategies across awareness, consideration, evaluation, conversion, adoption, and expansion.
  • Experience marketing to both net-new prospects and existing customers, including cross-sell, upsell, adoption, and expansion motions.
  • Strong understanding of B2B SaaS buying journeys and content requirements across funnel stages.
  • Ability to translate technical capabilities into customer value and business outcomes for technical, business, and executive audiences.
  • Experience using customer research, competitive intelligence, win/loss insights, and performance data to guide decisions.
  • Strong analytical, written, verbal, presentation, project management, and cross-functional leadership skills.
  • Hands-on experience using AI tools to improve Product Marketing work.
  • Experience with platform, marketplace, partner-led, SLG/PLG, or portfolio-based SaaS models preferred.
  • Experience marketing to technical audiences such as development, DevOps, IT, security, project management, or enterprise technology teams preferred.

Benefits

  • Company equity for every team member.
  • 26 paid vacation days annually plus one paid Wellness Day each month.
  • Fully remote work within Poland, with access to the Warsaw office.
  • Fully covered Luxmed private healthcare, life insurance, and optional dependent coverage.
  • Appfire University learning and professional development platform.
  • 150 PLN monthly MyBenefit allowance for fitness, shopping, dining, and entertainment.
  • 200 PLN monthly home office allowance and 300 PLN monthly lunch card.
  • Three paid volunteering days annually.

Interested in this position?

Apply directly on the company website

Apply Now

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