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Senior Field Marketing Manager

3 hours, 29 minutes ago
United States, Canada
Full-time
Senior
Marketing Manager
Marketing and Growth
CRM Salesforce
Apply Now
Appfire

Appfire

Appfire specializes in providing enterprise collaboration software solutions that enhance workflow and productivity for teams using platforms like Atlassian, Microsoft, and Salesforce, while also offering tools for IT service management and agile work ...

Internet Software & Services
251-1K
$149M raised
View All Jobs 12

Description

  • Develop and execute Americas field marketing strategies aligned with pipeline, revenue, retention, and go-to-market objectives.
  • Plan and manage regional partner events, sponsorships, roadshows, customer events, community programs, and enablement events.
  • Build and execute joint webinars, campaigns, and co-marketing initiatives with strategic partners.
  • Coordinate vendors, agencies, event partners, and internal stakeholders to ensure effective execution and brand consistency.
  • Collaborate with Sales, Channel, Alliances, Ecosystem, Demand Generation, Product Marketing, and Creative teams on regional programs.
  • Manage lead follow-up, campaign tracking, reporting, and regional marketing budgets.
  • Measure campaign and event performance using pipeline influence, sourced revenue, attendance, engagement, ROI, and other KPIs.
  • Serve as a marketing advisor to Americas sales leadership and share best practices with the global field marketing team.

Requirements

  • 5–8+ years of experience in field, regional, or partner marketing within B2B SaaS or technology organizations.
  • Experience owning events from strategy and planning through budgeting, execution, and post-event evaluation.
  • Proven ability to develop partner marketing plans and execute integrated campaigns that drive pipeline and revenue.
  • Experience working with channel, alliance, or ecosystem partners on joint marketing initiatives.
  • Strong project management, organizational, communication, and stakeholder management skills.
  • Analytical experience measuring campaign performance and event ROI.
  • Experience with marketing automation and CRM platforms, including Salesforce.
  • Experience supporting multi-country or regional marketing programs across the Americas.
  • Preferred: Experience in the Atlassian, SaaS, or enterprise software ecosystem and familiarity with channel marketing models.
  • Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment.

Benefits

  • Company equity eligibility for all employees.
  • Unlimited PTO plus three paid CSR days annually.
  • 100% company-paid health insurance with dental coverage split 50/50.
  • 401(k) plan with company matching.
  • Flexible Spending Accounts and a monthly remote-work setup stipend.
  • Fully remote role for candidates based in the US or Canada.
  • Opportunity to work in a global SaaS organization with employees across 28 countries.

Interested in this position?

Apply directly on the company website

Apply Now

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