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Senior Field Marketing Manager

3 hours, 14 minutes ago
United States, Canada
Full-time
Senior
Marketing Manager
Marketing and Growth
CRM Digital Marketing Salesforce
Apply Now
Appfire

Appfire

Appfire specializes in providing enterprise collaboration software solutions that enhance workflow and productivity for teams using platforms like Atlassian, Microsoft, and Salesforce, while also offering tools for IT service management and agile work ...

Internet Software & Services
251-1K
$149M raised
View All Jobs 12

Description

  • Develop and execute Americas field marketing strategies aligned with pipeline, revenue, retention, and go-to-market objectives.
  • Plan, manage, and optimize regional events, sponsorships, roadshows, customer events, and partner enablement programs.
  • Develop and execute joint webinars, co-marketing campaigns, and partner-led initiatives.
  • Coordinate vendors, agencies, event partners, and internal stakeholders to ensure effective execution and brand consistency.
  • Collaborate with Sales, Channel, Alliances, Ecosystem, Demand Generation, Product Marketing, and Creative teams on regional programs.
  • Manage lead follow-up, campaign tracking, performance reporting, and post-event analysis.
  • Measure pipeline influence, sourced revenue, attendance, engagement, ROI, and other program KPIs.
  • Manage regional marketing budgets and forecast spending.
  • Advise Americas sales leadership and share best practices with the global field marketing team.

Requirements

  • 5–8+ years of experience in field, regional, or partner marketing within B2B SaaS or technology organizations.
  • Experience owning events from strategy and planning through budgeting, execution, and post-event evaluation.
  • Proven success developing partner marketing plans and integrated campaigns that drive pipeline and revenue.
  • Experience collaborating with sales, channel, alliance, and ecosystem partners on joint marketing initiatives.
  • Strong project management and organizational skills with the ability to manage multiple priorities.
  • Analytical experience measuring campaign performance and event ROI.
  • Excellent communication, stakeholder management, and cross-functional collaboration skills.
  • Experience with marketing automation and CRM platforms, including Salesforce.
  • Experience in the Atlassian, SaaS, or enterprise software ecosystem preferred.
  • Experience supporting multi-country or Americas-wide marketing programs preferred.

Benefits

  • Company equity eligibility for every team member.
  • Generous PTO plus three additional fully paid CSR days annually.
  • Comprehensive Empire Health coverage.
  • Annual sport allowance.
  • Fully remote role for candidates based in the US or Canada.
  • Opportunity to work in a global SaaS organization with employees across 28 countries.

Interested in this position?

Apply directly on the company website

Apply Now

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