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Growth Marketing Architect (f/m/d)

8 hours, 36 minutes ago
Germany
Full-time
Senior
Analytics Engineer
Data Science and Analytics
Contentful Google Analytics Google Tag Manager HubSpot
Apply Now
Apaleo

Apaleo

Apaleo offers an open property management platform that enables hospitality businesses to seamlessly integrate third-party applications, enhancing operational efficiency and allowing for the creation of customized guest experiences through deep integra...

Real Estate
51-250
Founded 2017
$15M raised
View All Jobs 5

Description

  • Audit existing marketing data sources and map how data flows between systems such as HubSpot, Google Analytics, LinkedIn, and Contentful.
  • Design structured data connections that create a reliable commercial data layer tying marketing activity to pipeline.
  • Partner with marketing channel owners to connect existing tools and workflows into a coherent system.
  • Architect a campaign lifecycle framework that identifies demand signals, content-to-pipeline mapping, and real-time performance requirements.
  • Automate the collection, structuring, and summarizing of cross-channel performance data to support faster decision-making.
  • Own and scale the campaign performance analysis pipeline from experiment to production.
  • Design prompts, agents, and automated sequences for repeatable marketing tasks.
  • Build AI workflows that the broader marketing team can operate and iterate on independently.
  • Develop a long-term two-way marketing intelligence loop that uses competitive signals, campaign performance, and content updates to continuously improve demand generation.

Requirements

  • Experience building AI-powered marketing or go-to-market workflows such as content pipelines, enrichment flows, or analytics automations.
  • Strong systems thinking with the ability to map workflows before building them and distinguish automation from human steps.
  • Comfort working with APIs, including reading documentation, making calls, and understanding endpoints and data structures.
  • Ability to write prompts that perform reliably at scale.
  • Understanding of data connectivity between tools like HubSpot, Google Analytics, and marketing platforms.
  • Strong commercial instinct and familiarity with B2B SaaS growth metrics such as funnels, conversion, and pipeline contribution.
  • Ability to operate in ambiguity and help define a new function.
  • Curiosity about hospitality technology and the intersection of AI and go-to-market.
  • Fluency in English; German is a strong plus.

Benefits

  • Competitive and fair compensation benchmarked for internal equity.
  • Flexible remote, office, or hybrid work options.
  • 30 days of vacation.
  • Fully covered Deutschland Ticket for public transport in Germany.
  • EGYM Wellpass membership with access to gyms, fitness studios, and wellness options.
  • Dedicated learning budget and 360° feedback reviews.
  • Opportunities for growth, increased responsibility, and career development.
  • A diverse, international team and regular team events and offsites.

Interested in this position?

Apply directly on the company website

Apply Now

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