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Senior Manager, Growth Marketing

2 hours, 54 minutes ago
United States
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
CRM Google Analytics Salesforce SEM SEO Tableau
Apply Now
Anchorage Digital

Anchorage Digital

Anchorage Digital is a regulated crypto platform that provides institutions with integrated financial services and infrastructure solutions. With the only federally chartered crypto bank in the US, as well as Anchorage Digital Singapore, which offers e...

Capital Markets
251-1K
Founded 2017
$487M raised
View All Jobs 80

Description

  • Lead the development and execution of the overall growth marketing strategy aligned with business objectives and revenue targets.
  • Own the growth marketing function and build, mentor, and manage a high-performing marketing team.
  • Identify, test, and scale new growth opportunities using emerging marketing technologies and best practices.
  • Develop and implement marketing automation, analytics, and attribution models to measure and optimize campaign performance.
  • Manage complex marketing funnels, A/B testing frameworks, and experimentation roadmaps to improve conversion rates.
  • Collaborate cross-functionally with sales, product, and engineering teams to create seamless customer journeys and integrated marketing efforts.
  • Drive customer acquisition and revenue growth through B2B growth and demand generation programs.
  • Deliver against key performance indicators and contribute directly to company revenue growth.
  • Gather and incorporate market feedback, customer insights, and team input to refine growth strategies.
  • Provide thought leadership on market trends, competitive landscapes, and growth opportunities.

Requirements

  • 10+ years of progressive experience in B2B marketing, with a focus on growth or demand generation.
  • Demonstrated success driving significant customer acquisition and revenue growth in B2B crypto, fintech, or other complex/regulated industries.
  • Strong leadership experience, including direct management of marketing teams.
  • Experience with account-based marketing (ABM) strategies and tools.
  • Experience with SEO and SEM.
  • Experience with marketing automation platforms, CRM systems, and analytics tools such as Salesforce, Google Analytics, and Tableau.
  • Strategic mindset with a hands-on approach to problem-solving and campaign execution.
  • Bonus points if you were emotionally moved by the soundtrack to Hamilton.

Interested in this position?

Apply directly on the company website

Apply Now

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