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Director, Product Marketing – Premium Content & Data

3 weeks, 2 days ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
Alphasense

Alphasense

Alphasense is a global leader in providing high-quality gas sensors and air quality monitors to industrial OEMs. With over 25 years of experience, the company offers a wide range of innovative gas sensor technologies for various applications, including...

Industrial Conglomerates
51-250
Founded 1996
View All Jobs 74

Description

  • Own the product marketing strategy across premium content, proprietary data, and Tegus Expert Call Services.
  • Craft messaging, positioning, and narratives for financial services, corporate, and consulting audiences.
  • Lead end-to-end go-to-market planning and execution for key launches and growth initiatives.
  • Partner with Sales, Marketing, SDR, and Customer Success to build full-funnel journeys that drive awareness, pipeline, adoption, and expansion.
  • Translate complex product capabilities and content into clear, role-based value propositions for revenue teams.
  • Work with customers to identify use cases, quantify ROI, and create reference stories.
  • Run market and customer insight programs, including win/loss analysis, interviews, field feedback, and competitive analysis.
  • Feed customer and market insights into the global content and data roadmap.
  • Create and maintain sales and customer enablement assets, including decks, one-pagers, battlecards, and talk tracks.
  • Lead and coach a product marketing team while establishing scalable operating rhythms across GTM and product groups.

Requirements

  • 8–10+ years of B2B SaaS marketing experience with a strong product marketing background.
  • Proven track record leading PMM teams at high-growth companies, ideally with experience building or scaling a team.
  • Experience leading product marketing for enterprise or upper mid-market customers.
  • Background in financial services, capital markets, or market intelligence is strongly preferred.
  • Deep understanding of the financial services buyer landscape, including hedge funds, investment banks, private equity, and venture capital.
  • Demonstrated success building go-to-market strategies that drove pipeline, adoption, revenue, and retention.
  • Ability to turn ambiguous problems into clear strategies and roadmaps and execute cross-functionally.
  • Strong storytelling skills for simplifying complex, data-rich products for senior audiences.
  • Highly analytical with the ability to size opportunities, prioritize bets, and measure funnel impact.
  • Experience presenting to large groups and speaking at industry events or tradeshows.
  • Experience with AI, data, or analytics products is strongly preferred.

Benefits

  • Base salary range of $160,000–$210,000 USD.
  • Performance-based bonus opportunity.
  • Equity package.
  • Generous benefits program.

Interested in this position?

Apply directly on the company website

Apply Now

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