Senior Growth Marketing Manager, EMEA

2 hours, 38 minutes ago
Full-time
Lead
Marketing and Growth
Airbnb

Airbnb

Airbnb is the world's largest community-driven hospitality company, offering homes and experiences in 191 countries. It is an online marketplace connecting people to unique accommodations and experiences globally.

Hotels, Restaurants & Leisure
5K-10K
Founded 2008

Description

  • Analyze performance data, customer behavior, and market trends in Italy and Spain to identify growth opportunities.
  • Develop growth strategies for Italy and Spain and partner with regional and global channel owners to execute and optimize campaigns.
  • Adapt global growth initiatives to account for differences in language, culture, and consumer behavior across markets.
  • Provide strategic guidance across key European channels, including Google Search, YouTube, Meta, programmatic display, and affiliate ecosystems.
  • Build strong relationships with regional and global teams, manage expectations, and establish effective operating rhythms and ways of working.
  • Partner with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align priorities and lead planning and execution of growth initiatives.
  • Shape product roadmaps and ensure clear accountability, effective communication, and strong delivery across stakeholders.
  • Deliver reporting and actionable insights to regional leadership and global teams to support decision-making and continuous optimization.

Requirements

  • 8+ years of experience in growth marketing, performance marketing, or digital strategy roles within consumer-focused businesses.
  • Strong understanding of the Italian and Spanish markets, including consumer behavior, cultural nuances, and digital ecosystems.
  • Familiarity with Google Ads, Meta platforms, programmatic display, and affiliate networks.
  • Ability to interpret performance data, identify insights, and translate analysis into strategic recommendations.
  • Experience collaborating with global marketing, product, engineering, and data partners in highly cross-functional environments.
  • Familiarity with marketing automation platforms, analytics tools, and measurement in privacy-first environments.
  • Knowledge of consent and attribution frameworks.
  • Experience with emerging technologies such as AI-driven marketing tools or localized asset development.

Benefits

  • Annual base pay range of €65,000 to €80,000 EUR for Spain.
  • Eligibility for bonus compensation.
  • Eligibility for benefits.
  • Employee Travel Credits.

Interested in this position?

Apply directly on the company website

Apply Now

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