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Senior Growth Marketing Manager

3 weeks, 3 days ago
Canada
Contract
Senior
Growth Marketing Manager
Marketing and Growth
Content Marketing Email Marketing HubSpot
Apply Now
Acuity Insights

Acuity Insights

Acuity Insights is a company that offers holistic solutions for academic programs and learners in higher education. They provide products like Casper and One45 to help select better students based on people skills. Acuity Insights also offers services ...

Diversified Consumer Services
51-250
$2M raised
View All Jobs 3

Description

  • Own quarterly demand-generation planning across Acuity’s product portfolio.
  • Design, launch, measure, and optimize integrated campaigns across paid media, email, web, content, nurture, and events.
  • Manage the webinar program from audience strategy and promotion through follow-up and measurement.
  • Build segmented nurture programs and journeys that move leads toward sales readiness.
  • Use HubSpot, campaign data, and business intelligence to connect marketing activity with pipeline and revenue.
  • Apply AI to campaign development, research, content production, experimentation, nurture, and analysis.
  • Develop and run a demand-generation pilot in a priority international market, such as ANZ or the UK and Ireland.
  • Collaborate with Sales, Business Development, Product Marketing, Customer Success, RevOps, and other Marketing teams.
  • Establish testing and measurement rhythms to improve targeting, messaging, channel performance, and investment decisions.

Requirements

  • Experience owning B2B demand generation with accountability for qualified leads, pipeline, and commercial outcomes, ideally in SaaS or complex B2B environments.
  • Hands-on experience designing, launching, measuring, and optimizing integrated multi-channel campaigns.
  • Experience bringing new products or significant product developments to market.
  • End-to-end experience planning and executing webinars or virtual events.
  • Experience using marketing and funnel data to evaluate performance and inform investment decisions.
  • Experience building or improving nurture programs, segmentation, automation, and prospect communications using HubSpot or similar platforms.
  • Strong experience partnering with Sales and Product Marketing to develop demand-generation strategies.
  • Meaningful use of AI in day-to-day marketing work.
  • International demand-generation experience, particularly in Australia/New Zealand or the UK/Ireland, is preferred.
  • Canadian residency and valid work authorization; full-time availability for a 16-month fixed-term role beginning in early November 2026.

Benefits

  • Salary of $110,000–$135,000 CAD.
  • Fully remote work within Canada, with up to six weeks annually to work internationally.
  • $3,000 annual learning and development budget.
  • Self-directed vacation, monthly Acuity Days, and a two-week company-wide December closure.
  • Health benefits for employees and dependents from day one.
  • High-trust, autonomous, async-friendly remote work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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