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Principal Product Marketing Manager, Data & BI

2 weeks, 3 days ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
NLP
Apply Now
Actian

Actian

Actian Corp provides data management solutions for organizations to make confident, data-driven decisions and accelerate growth through hybrid data management, integration, and analytics services worldwide.

IT Services
251-1K
Founded 2005
View All Jobs 10

Description

  • Develop and maintain positioning, differentiated messaging, and a cohesive narrative for the business intelligence platform.
  • Lead go-to-market execution for BI product launches from bill of materials through sales enablement.
  • Create demand generation content for technical and business buyers, including developers, data team leads, and analytics buyers.
  • Build internal enablement materials and training such as product tours, email cadences, pitch materials, customer stories, and demo scripts.
  • Create sales plays and campaigns that drive adoption and pipeline impact.
  • Partner with R&D to shape the roadmap and articulate the company’s AI story across BI capabilities.
  • Monitor the competitive landscape and provide strategic recommendations on product positioning and roadmap input.
  • Partner with Customer Marketing and Product Management on retention programs for the database portfolio, including webinars, user days, roadmap workshops, and expansion plays.
  • Translate roadmap updates into customer-facing messaging that supports renewal conversations and reinforces product value.
  • Create messaging and content for cross-sell and expansion programs across the Actian portfolio.

Requirements

  • 6-10 years of product marketing management experience in enterprise software.
  • Meaningful experience in data, analytics, BI, or adjacent categories.
  • Direct experience marketing a BI or analytics product.
  • Experience marketing to analytics teams, data engineers, and application developers.
  • Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations.
  • Experience with open-source communities, free trials, and product-led growth models.
  • Hands-on experience with AI tools and workflow automation.
  • Experience in enterprise software product marketing is required; adjacent category experience is acceptable.
  • Experience working in AI-native or AI-informed product environments is preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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