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Paid Media Senior Performance Analyst

1 hour, 32 minutes ago
Ecuador
Full-time
Senior
Digital Marketing Manager
Data Science and Analytics
Email Marketing Facebook Ads Google Ads Google Analytics Keyword Research LinkedIn Ads Social Media Marketing TikTok
Apply Now
Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 131

Description

  • Lead paid advertising strategy and performance marketing for key enterprise accounts to achieve client goals.
  • Own the execution, performance, and growth of the paid advertising service within a book of business.
  • Serve as the primary escalation point for key accounts and resolve roadblocks, client concerns, and account issues.
  • Apply advanced cross-channel measurement expertise, including attribution and incrementality, to improve client outcomes.
  • Oversee campaign execution and perform thorough QA to prevent revenue-impacting errors.
  • Manage budget pacing and recommend budget changes based on performance.
  • Maintain strong communication with clients and internal teams, including strategic and performance discussions.
  • Mentor team members through coaching, training, and escalation support.
  • Conduct training sessions on platforms, tools, industry trends, and best practices.
  • Support new business pitches and account audits with strategic insights and industry perspective.
  • Leverage AI technologies to improve workflows, insights, and performance.
  • Support leadership in improving one core pillar of the department’s business.

Requirements

  • 5-6 years of digital marketing experience, including 4+ years in an agency setting.
  • Minimum 3 years of hands-on search engine marketing experience.
  • Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development for enterprise accounts.
  • Significant campaign management experience in 3 or more additional campaign types, such as Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
  • Minimum 3 years of hands-on experience with Meta direct response campaigns.
  • Experience with additional platforms such as TikTok Ads, LinkedIn Ads, or Pinterest Ads is a plus.
  • Lead generation and B2B experience.
  • Proficiency in Google and Microsoft Office suites.
  • Proficiency in Google Analytics.
  • Expert knowledge of funnel marketing and paid advertising across the marketing funnel.
  • Strong ability to derive meaningful insights from marketing data and tell the story behind the numbers.
  • Advanced spoken and written English skills are required.
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Excellent interpersonal skills and confidence in client-facing presentations and communication.
  • Self-motivated with a strong desire to succeed and ability to learn quickly and independently.
  • Interest in building a long-term relationship with a growing company.

Interested in this position?

Apply directly on the company website

Apply Now

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