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Marketing Lead

3 weeks, 2 days ago
Mexico
Full-time
Lead
Marketing Manager
Marketing and Growth
Content Marketing Digital Marketing Email Marketing Google Analytics Monday.com SEM SEO Social Media Marketing UX Design
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Zipdev

Zipdev

Zipdev specializes in connecting businesses with highly skilled remote talent from Latin America, offering a cost-effective solution for hiring software developers and virtual assistants.

Professional Services
51-250
Founded 2014
View All Jobs 5

Description

  • Own lead generation and marketing strategy to support revenue and B2C growth goals.
  • Translate company objectives into quarterly marketing plans, campaigns, messaging, brand direction, and channel tests.
  • Oversee brand standards, content approval, creative direction, website updates, and content organization.
  • Manage marketing budgets, optimize return on ad spend, and negotiate agency, vendor, and partner agreements.
  • Identify marketing technology needs and direct tool implementation, backend builds, landing pages, and UX updates.
  • Define quarterly goals, KPIs, Scorecard metrics, and Rocks within the EOS operating structure.
  • Monitor weekly performance, audit quarterly results, and recommend corrective actions and priority changes.
  • Provide final quality assurance across marketing initiatives, channels, platforms, and vendors.
  • Lead and coordinate marketing staff, contractors, agencies, and external specialists.
  • Present an initial 90-day marketing plan and establish working relationships with the marketing team.

Requirements

  • 7+ years of marketing experience, including at least 2+ years in a leadership or management role.
  • Experience owning strategy and execution in a small-to-midsize company, ideally with $5M–$20M in revenue.
  • B2C marketing experience, preferably with direct mail, print, ambassador or referral programs, PPC, and CRO.
  • Proven experience managing marketing budgets for ROAS/ROI and negotiating vendor or agency agreements.
  • Experience managing junior team members, content and data personnel, and technical contractors.
  • Experience with EOS practices such as Rocks, Scorecards, L10 meetings, and accountability charts is strongly preferred.
  • Strong knowledge of content, email/SMS, SEO/SEM, marketing automation, and website or landing-page coordination.
  • Excellent communication skills for presenting strategy and Scorecard results to leadership.
  • Familiarity with Customer.io, Google Analytics, monday.com, Excel, and Google Sheets.
  • Experience transitioning from fractional or consulting marketing leadership to an in-house structure is preferred.
  • Experience with direct-to-consumer mailers, print, inserts, promotional campaigns, or swag is preferred.

Benefits

  • Fully remote work environment.
  • 10 vacation days and 5 national holidays annually.
  • 5 company holidays, including Christmas and New Year's holidays.
  • Parental leave.
  • Health care reimbursement.
  • Active lifestyle reimbursement.
  • Quarterly home office reimbursement.
  • Longevity and continuous learning bonuses, plus access to training and professional development platforms.

Interested in this position?

Apply directly on the company website

Apply Now

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