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Marketing Lead

7 hours, 36 minutes ago
Mexico
Full-time
Lead
Marketing Manager
Marketing and Growth
Content Marketing Digital Marketing Email Marketing Google Analytics Monday.com SEM SEO Social Media Marketing UX Design
Apply Now
Zipdev

Zipdev

Zipdev specializes in connecting businesses with highly skilled remote talent from Latin America, offering a cost-effective solution for hiring software developers and virtual assistants.

Professional Services
51-250
Founded 2014
View All Jobs 7

Description

  • Own lead generation and marketing strategy to support revenue and B2C growth goals.
  • Translate company objectives into quarterly marketing plans, campaigns, messaging, brand direction, and channel tests.
  • Oversee brand standards, content approval, creative direction, website updates, and content organization.
  • Manage marketing budgets, optimize return on ad spend, and negotiate agency, vendor, and partner agreements.
  • Identify marketing technology needs and direct tool implementation, backend builds, landing pages, and UX updates.
  • Define quarterly goals, KPIs, Scorecard metrics, and Rocks within the EOS operating structure.
  • Monitor weekly performance, audit quarterly results, and recommend corrective actions and priority changes.
  • Provide final quality assurance across marketing initiatives, channels, platforms, and vendors.
  • Lead and coordinate marketing staff, contractors, agencies, and external specialists.
  • Present an initial 90-day marketing plan and establish working relationships with the marketing team.

Requirements

  • 7+ years of marketing experience, including at least 2+ years in a leadership or management role.
  • Experience owning strategy and execution in a small-to-midsize company, ideally with $5M–$20M in revenue.
  • B2C marketing experience, preferably with direct mail, print, ambassador or referral programs, PPC, and CRO.
  • Proven experience managing marketing budgets for ROAS/ROI and negotiating vendor or agency agreements.
  • Experience managing junior team members, content and data personnel, and technical contractors.
  • Experience with EOS practices such as Rocks, Scorecards, L10 meetings, and accountability charts is strongly preferred.
  • Strong knowledge of content, email/SMS, SEO/SEM, marketing automation, and website or landing-page coordination.
  • Excellent communication skills for presenting strategy and Scorecard results to leadership.
  • Familiarity with Customer.io, Google Analytics, monday.com, Excel, and Google Sheets.
  • Experience transitioning from fractional or consulting marketing leadership to an in-house structure is preferred.
  • Experience with direct-to-consumer mailers, print, inserts, promotional campaigns, or swag is preferred.

Benefits

  • Fully remote work environment.
  • 10 vacation days and 5 national holidays annually.
  • 5 company holidays, including Christmas and New Year's holidays.
  • Parental leave.
  • Health care reimbursement.
  • Active lifestyle reimbursement.
  • Quarterly home office reimbursement.
  • Longevity and continuous learning bonuses, plus access to training and professional development platforms.

Interested in this position?

Apply directly on the company website

Apply Now

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