Director of Paid Search, EDU

2 hours, 19 minutes ago
Full-time
Lead
Data Science and Analytics
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Translate client business goals into full-funnel paid search strategies across Google and Microsoft Ads.
  • Lead account planning, including budget allocation, forecasting, audience strategy, and testing roadmaps.
  • Oversee end-to-end paid search campaign execution, including account setup, budget pacing, optimization, and reporting.
  • Own enrollment performance outcomes and key efficiency metrics such as CPL, CPE, and CPS.
  • Establish testing frameworks and innovation pipelines to continuously improve campaign results.
  • Oversee account structure, bidding strategies, audience layering, and automation approaches.
  • Ensure consistent use of measurement best practices, attribution models, and conversion tracking.
  • Partner with analytics and operations teams to improve reporting, automation, and scalability.
  • Deliver clear, data-driven performance reports and insights to clients.
  • Monitor industry trends, platform changes, and the competitive landscape, and recommend strategy adjustments based on performance.

Requirements

  • 8-12+ years of relevant paid search experience.
  • Hands-on experience managing monthly budgets of $500k+.
  • Experience optimizing to full-funnel outcomes for EDU clients, such as CPE and CPS.
  • Experience with Skai is preferred.
  • Google Ads certifications are a plus.

Benefits

  • Unlimited PTO.
  • Excellent medical, dental, and vision coverage.
  • Employee equity.
  • Employee discounts.
  • Virtual wellness classes.
  • Pet insurance.
  • Salary range of $120,000-$140,000 depending on location and experience.

Interested in this position?

Apply directly on the company website

Apply Now

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