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Paid Media Specialist

2 weeks, 4 days ago
Philippines
Full-time
Senior
Paid Media Specialist
Marketing and Growth
CRM Facebook Ads Generative AI Google Ads Google Tag Manager LinkedIn Ads LLM TikTok
Apply Now
Treantly - Outsource to the Philippines

Treantly - Outsource to the Philippines

Treantly offers modern outsourcing services connecting businesses with remote staff in the Philippines to enhance customer experiences.

Professional Services
View All Jobs 29

Description

  • Plan, launch, optimize, and analyze paid media campaigns across ecommerce, lead generation, subscription, and SaaS accounts.
  • Own T1, T2, and T3 account work across Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, and Amazon Ads.
  • Build full-funnel strategies that combine prospecting, retargeting, and retention across channels.
  • Design and run structured creative testing using script-based UGC briefs, AI-assisted variants, and platform-native formats.
  • Serve as the primary paid media point of contact for Account Strategists and support client calls when needed.
  • Monitor dedicated client and team Slack channels, respond to questions, and escalate issues with clear hypotheses and action plans.
  • Review, audit, and support new, underperforming, or high-priority accounts, including strategy, tracking, creative, and landing pages.
  • Research growth opportunities, propose new channels to test, and recommend improvements beyond the ad account itself.
  • Provide technical guidance on tracking, attribution, reporting, feeds, catalogs, and workflow automation.
  • Mentor and support junior team members by sharing knowledge, leading learning sessions, and reviewing account builds before launch.

Requirements

  • Advanced proficiency in Google Ads across Search, Performance Max, Demand Gen, Shopping, YouTube, and Display.
  • Advanced proficiency in Meta Ads, including Advantage+ campaigns, CAPI, and creative testing frameworks.
  • Advanced proficiency in Microsoft Ads/Bing Ads.
  • Working knowledge of TikTok Ads, LinkedIn Ads, and Amazon Ads, with the ability to build and optimize campaigns independently.
  • Strong understanding of Google Tag Manager, including tags, triggers, variables, and data layer basics.
  • Experience with server-side tracking, Meta CAPI, TikTok CAPI, LinkedIn CAPI, and Google Enhanced Conversions.
  • Experience with offline conversion imports, CallRail tracking, consent mode v2, GA4, and privacy-compliant tracking.
  • Familiarity with product feed and catalog management in Google Merchant Center and Meta Commerce Catalog; feed tools such as GoDataFeed, DataFeedWatch, or Feedonomics are a plus.
  • Comfortable using LLMs such as Claude and ChatGPT for research, ad copy ideation, script writing, and first-pass analysis.
  • Strong leadership, communication, analytical, and problem-solving skills, with confidence presenting to clients and leading performance reviews.

Benefits

  • Opportunities for growth and advancement.
  • Competitive compensation package.

Interested in this position?

Apply directly on the company website

Apply Now

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