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Paid Social Specialist

2 months, 1 week ago
Philippines
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Facebook Ads Google Analytics LinkedIn Ads Tableau TikTok
Apply Now
TechnologyAdvice

TechnologyAdvice

TechnologyAdvice provides expert reviews, insights, and guidance on B2B software, helping buyers make informed technology decisions while connecting vendors with their target audience to enhance their customer base.

Media
251-1K
Founded 2013
View All Jobs 16

Description

  • Build, launch, and manage paid social campaigns across Meta, LinkedIn, TikTok, Quora, Reddit, and other social channels.
  • Develop audience targeting strategies, including core audiences, lookalikes, and retargeting segments using first-party data and platform signals.
  • Monitor campaign performance and adjust bidding, budgets, targeting, and creative to improve efficiency and ROAS.
  • Collaborate with marketing, creative, analytics, and engineering teams on tracking, event implementation, and campaign measurement.
  • Manage creative requests and coordinate with design teams to produce ad assets that meet platform requirements and campaign goals.
  • Analyze campaign performance using ad platforms, Google Analytics, and reporting tools such as Looker Studio or Tableau.
  • Prepare performance summaries and reporting dashboards for internal stakeholders.
  • Identify opportunities to scale strong campaigns and improve weaker segments through testing and optimization.
  • Stay current on platform updates, new ad formats, automation features, and paid social trends.
  • Contribute to the expansion of paid media initiatives by testing new channels, audiences, and creative approaches.

Requirements

  • 3–5 years of hands-on experience building and managing paid social campaigns, especially on Meta Ads and LinkedIn Ads.
  • Experience managing meaningful budgets, ideally $50K–$100K+ per month, and optimizing toward ROAS and revenue.
  • Strong understanding of paid social campaign structure and optimization levers, including bidding strategies, audience segmentation, and creative testing.
  • Comfortable analyzing performance data and turning insights into actionable optimizations.
  • Experience with analytics and reporting tools such as Google Analytics, Looker Studio, Tableau, or similar platforms.
  • Familiarity with TikTok, Quora, or Reddit paid social channels is a plus.
  • Ability to manage multiple campaigns simultaneously in a fast-paced marketing environment.
  • Comfort working with cross-functional teams, including marketing, creative, BI, engineering, and product stakeholders.
  • Available to work U.S. business hours on a Philippines night shift schedule.
  • Must have a reliable laptop, stable internet connection, and backup power or connectivity.
  • Must be currently authorized to work in the Philippines, as employer visa sponsorship is not provided.
  • Pre-employment screening is required.

Benefits

  • Monthly salary of ₱50,000–₱100,000 PHP.
  • Remote-first work environment.
  • 14 days of annual paid time off plus all regular Philippine government-declared holidays.
  • Additional 5 days of PTO after 1 year.
  • Full enrollment in Philippine statutory benefits: SSS, PhilHealth, and HDMF.
  • Healthcare reimbursement.
  • Monthly rice subsidy under the de minimis allowance.
  • Access to the Headspace app for wellness support.
  • Flex Fridays, allowing a full or half day off on Fridays.
  • Career growth opportunities through mentorship programs, leadership academies, and participation in company culture and DEI initiatives.
  • Speaker series bonus for presenting in the monthly speaker series.

Interested in this position?

Apply directly on the company website

Apply Now

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