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Senior Marketing Manager

6 hours, 36 minutes ago
United States
Full-time
Senior
Marketing Manager
Marketing and Growth
Asana Content Marketing Digital Marketing Email Marketing Salesforce
Apply Now
YipitData

YipitData

YipitData specializes in market research for the disruptive economy by analyzing billions of data points daily to deliver accurate and timely insights on over 1,000 companies, aiding investors in making informed decisions and helping businesses enhance...

Professional Services
251-1K
Founded 2013
$492M raised
View All Jobs 9

Description

  • Define and execute the marketing strategy for YipitData's Investor business in alignment with growth objectives and revenue targets.
  • Lead demand generation programs across email, webinars, events, paid media, content marketing, partnerships, and digital campaigns.
  • Own campaign planning, execution, optimization, and performance analysis across the full customer journey.
  • Partner with Sales, Client Strategy, Product, Revenue Operations, and leadership on go-to-market priorities and business objectives.
  • Lead go-to-market planning and execution for new datasets, products, features, and coverage launches.
  • Develop messaging, positioning, value propositions, campaign assets, and customer communications that support product adoption and revenue growth.
  • Build customer marketing programs that drive engagement, retention, adoption, renewal, and expansion.
  • Establish KPIs, reporting frameworks, dashboards, and narratives to measure marketing performance and business impact.
  • Analyze conversion data, pipeline contribution, and ROI to continuously test and improve marketing programs.
  • Help define the future structure of the Investor marketing function, including hiring, onboarding, mentoring, and scalable process development.

Requirements

  • 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field.
  • Proven experience planning and executing multi-channel marketing programs with measurable business results.
  • Ability to own marketing strategy independently with a high degree of autonomy.
  • Strong analytical skills with experience measuring performance and turning data into actionable insights.
  • Hands-on experience with Salesforce, Marketo, ON24, Asana, or similar marketing platforms.
  • Understanding of marketing operations, including lead lifecycle management, campaign reporting, and attribution.
  • Strong project management skills with the ability to manage multiple priorities simultaneously.
  • Clear written and verbal communication skills.
  • Experience partnering closely with Sales, Product, Client Strategy, and Revenue Operations teams.
  • Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus.
  • People management experience is a plus, but not required.

Benefits

  • Competitive annual base salary of $150,000-$160,000.
  • Target bonus of 15% of salary.
  • Equity compensation.
  • Flexible work hours.
  • Unlimited vacation.
  • Generous 401(k) match.
  • Parental leave.
  • Wellness and work-from-home budget.
  • Learning reimbursement.
  • Remote-friendly work arrangement anywhere in the US, including NYC or office hubs.

Interested in this position?

Apply directly on the company website

Apply Now

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