User Acquisition (UA) Manager

1 month ago
Full-time
Mid Level
Marketing and Growth
Xsolla

Xsolla

Xsolla is an international payment solution provider for online games, offering tools to launch, monetize, and scale games worldwide with local payment methods and fraud prevention.

Internet Software & Services
251-1K
Founded 2005

Description

  • Own day-to-day user acquisition strategy and execution across key paid channels (e.g., Meta, Google/YouTube, TikTok, programmatic, ad networks).
  • Plan, launch, and optimize performance campaigns to drive measurable outcomes (installs, registrations, purchases, ROAS, CAC, LTV, retention proxies).
  • Build and maintain a structured testing roadmap across targeting, creative concepts, landing flows, bidding strategies, and funnel improvements.
  • Monitor campaign performance daily; proactively identify performance shifts and execute optimizations including budget allocation, creative rotation, audience strategy, and bid adjustments.
  • Partner with Creative/Motion/Design teams to request, brief, and iterate ad creatives that align with performance insights.
  • Collaborate with Product and Analytics stakeholders to ensure tracking and attribution are accurate (UTMs, pixels/SDK events, attribution partners).
  • Produce recurring reporting and insights (weekly/monthly) with clear recommendations and decision-ready summaries for leadership and stakeholders.
  • Support budget planning and management by campaign and product line, ensuring spend pacing and performance align with targets.
  • Maintain organized documentation of campaigns, learnings, and best practices and coordinate cross-functionally to align campaigns with product timelines, promotions, and seasonal moments.

Requirements

  • 3+ years of experience in User Acquisition, Performance Marketing, or Paid Media, ideally in gaming, mobile apps, or consumer subscription/ecommerce environments.
  • Hands-on experience managing campaigns on major advertising platforms (e.g., Meta Ads Manager, Google Ads/YouTube, TikTok Ads).
  • Strong understanding of performance marketing metrics and measurement (CPA, ROAS, CAC, LTV, conversion rates, funnel analysis).
  • Ability to translate data into clear actions, with strong Excel/Google Sheets proficiency and comfort building dashboards and reports.
  • Excellent communication and stakeholder management skills and experience aligning creative, marketing, and product teams around priorities.
  • Organized, self-directed, and able to manage multiple campaigns and priorities simultaneously.
  • Experience with mobile measurement/attribution tools (e.g., AppsFlyer, Adjust, Branch) and/or web analytics (GA4) (nice to have).
  • Experience designing and running creative testing frameworks, A/B tests, landing page optimization, and conversion rate optimization basics (nice to have).
  • Experience marketing live-service games, running UA at scale, or executing campaigns tied to in-game events/promotions (nice to have).
  • Comfort working in Jira/Confluence-based project environments and structured campaign workflows (nice to have).

Benefits

  • $70,000 - $100,000 a year (range specific to Los Angeles; varies by location and experience).
  • 100% company-paid medical, dental, and vision plans.
  • Unlimited Flexible Time Off.
  • Remote role / flexible work arrangement.
  • Personalized career roadmap for each employee and professional development through training and educational opportunities.
  • Comprehensive benefits program prioritizing employees’ physical, mental, and emotional well-being and support for families.

Interested in this position?

Apply directly on the company website

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