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Senior Marketing Manager, Xsolla Mall

2 hours, 16 minutes ago
Anywhere
Full-time
Senior
Marketing Manager
Marketing and Growth
Affiliate Marketing Influencer Marketing SEO
Apply Now
Xsolla

Xsolla

Xsolla is an international payment solution provider for online games, offering tools to launch, monetize, and scale games worldwide with local payment methods and fraud prevention.

Internet Software & Services
251-1K
Founded 2005
View All Jobs 58

Description

  • Own the Xsolla Mall marketing roadmap covering publisher launches, promotional campaigns, seasonal activations, and platform milestones.
  • Define and execute bundle mechanics, limited-time offers, and promotional structures with BD and game publishers to drive conversion, transaction volume, and partner retention.
  • Develop co-marketing frameworks for publisher and partner campaigns from onboarding through featured placement, activation, and performance review.
  • Identify seasonal, cultural, and gaming tentpole moments to turn into Mall campaigns, collections, and themed activations.
  • Work with Marketplace Operations to ensure the marketing roadmap is reflected accurately across the homepage, featured placements, and campaign surfaces.
  • Serve as the marketing partner for game publishers and BD on how new titles are launched, featured, and promoted across Mall.
  • Build and maintain a publisher marketing playbook that defines campaign structure, support expectations, and performance reporting.
  • Develop co-marketing programs with payment partners, including co-branded page activations, exclusive offers, and reward-linked mechanics.
  • Own the marketing strategy for Mall’s co-branded page model and develop GTM frameworks for new page types as the model expands.
  • Lead consumer-facing marketing programs that drive awareness, new user acquisition, repeat engagement, and loyalty on Xsolla Mall.

Requirements

  • 6–10 years of experience in marketplace marketing, digital commerce, games publishing, or platform marketing.
  • Direct experience with digital game commerce, including how publishers bring titles to market and how bundles and promotions drive conversion.
  • Experience owning a seasonal promotional marketing roadmap across multiple publisher or partner relationships simultaneously.
  • Strong commercial instincts with experience structuring co-marketing deals, evaluating campaign ROI, and making prioritization decisions.
  • Track record of working cross-functionally with BD, Product, and Paid Media while influencing stakeholders without direct authority.
  • Ability to own a performance reporting framework and adjust strategy based on data.
  • Excellent communication skills and experience writing briefs, strategies, and campaign plans for cross-functional teams and executives.
  • Preferred experience working with game publishers, payment providers, or gaming platform partnerships such as Steam, Epic, GOG, Humble, or Fanatical.
  • Preferred experience with creator or influencer marketing programs using performance attribution, affiliate structures, or creator-branded commerce.
  • Preferred familiarity with SEO-driven content scale strategies, programmatic page generation, or games database marketing.

Benefits

  • $105,000 - $125,000 annual salary.
  • 100% company-paid medical, dental, and vision plans.
  • Unlimited Flexible Time Off.
  • Personalized career roadmap for each employee.
  • Training and educational opportunities for professional development.
  • Supportive environment focused on employees’ physical, mental, and emotional well-being.
  • Inclusive, diversity-focused workplace environment.

Interested in this position?

Apply directly on the company website

Apply Now

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