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CRM Manager

11 hours, 22 minutes ago
Anywhere
Full-time
Senior
Email Marketing Manager
Customer and Technical Support
CRM Email Marketing Mailchimp
Apply Now
Xsolla

Xsolla

Xsolla is an international payment solution provider for online games, offering tools to launch, monetize, and scale games worldwide with local payment methods and fraud prevention.

Internet Software & Services
251-1K
Founded 2005
View All Jobs 86

Description

  • Serve as the primary Braze operator for Xsolla Partner Network and Lightstream, building, managing, and optimising all email programmes within the platform.
  • Design and execute multi-step lifecycle journeys including welcome flows, engagement nurtures, re-engagement campaigns, and transactional triggers.
  • Own the IP warming programme and deliverability strategy, monitoring sender reputation, bounce rates, and inbox placement.
  • Maintain a well-structured and documented Braze environment with clean segmentation logic, consistent naming conventions, and scalable canvas architecture.
  • Serve as the internal Braze subject matter expert and guide cross-functional stakeholders on platform capabilities.
  • Own the CRM roadmap, campaign calendar, and audience strategies that drive creator engagement, partner retention, and player activation.
  • Develop and maintain a segmentation framework based on behavioural, consent, and engagement data.
  • Plan and execute promotional and transactional email programmes for partner campaigns, product moments, and seasonal activations.
  • Build personalisation strategies based on user behaviour, creator tier, regional context, and engagement history.
  • Work with data, product, engineering, marketing, and creative teams to define tracking, maintain data quality, brief campaigns, and coordinate launches.
  • Define CRM KPIs, reporting cadences, dashboards, and performance optimisation recommendations.
  • Run A/B and multivariate tests across subject lines, send times, content, and CTAs.

Requirements

  • Current Braze certification is required and candidates without active certification will not be considered.
  • 5–7 years of experience in CRM, lifecycle marketing, or email marketing.
  • Proven hands-on experience building canvases, segments, content blocks, and triggered campaigns natively in Braze.
  • Deep understanding of email deliverability, including IP warming, domain authentication (SPF, DKIM, DMARC), sender reputation, and ISP engagement signals.
  • Strong segmentation and personalisation skills using behavioural events, attributes, and engagement history.
  • Working knowledge of GDPR, CAN-SPAM, and CASL, including consent frameworks and suppression lists.
  • Analytical and data-literate with experience building reports, interpreting email metrics, and making optimisation decisions.
  • Clear and structured communication skills for briefing stakeholders, documenting platform logic, and presenting to senior leadership.
  • Comfort working autonomously in a fully remote, fast-moving environment with minimal process overhead.
  • Familiarity with Mailchimp is preferred, especially for Lightstream transition and parallel operations.
  • Background in gaming, creator economy, or digital entertainment is preferred.
  • Experience with data integrations and event-based triggering via API or SDK is preferred.
  • Prior experience with Salesforce Marketing Cloud or other legacy ESP platforms is preferred.
  • Exposure to SMS or push notification channels within Braze is preferred.
  • Familiarity with consent management platforms or preference centres is preferred.

Benefits

  • $80,000 - $100,000 annual salary.
  • 100% company-paid medical, dental, and vision coverage.
  • Unlimited Flexible Time Off.
  • Personalised career roadmap for each employee.
  • Training and educational opportunities for professional development.
  • Supportive benefits programme focused on physical, mental, and emotional well-being.
  • Equal opportunity employer with an inclusive workplace commitment.

Interested in this position?

Apply directly on the company website

Apply Now

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