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Senior Media Planner (Integrated)

16 hours, 47 minutes ago
United States
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Digital Marketing Google Ads
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 39

Description

  • Analyze performance data to guide cross-channel budget allocation and media investment.
  • Develop and execute full-funnel media strategies aligned with client goals and customer journeys.
  • Lead planning across Paid Search, Paid Social, and Programmatic channels, including Display, Video, CTV, OTT, Audio, and DOOH.
  • Develop recommendations for media mix, audience targeting, creative strategy, KPIs, and measurement frameworks.
  • Manage budgets through planning, pacing, reallocations, optimization, forecasting, and reconciliation.
  • Conduct audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights.
  • Partner with activation, creative, analytics, and Client Strategy teams to align strategy and campaign execution.
  • Lead testing and learning initiatives and identify growth opportunities, emerging trends, and competitive shifts.
  • Present strategic insights, performance updates, and recommendations to clients and senior stakeholders.
  • Develop forecasts and contribute to RFPs, planning documents, business reviews, and client recommendations.

Requirements

  • 3–5 years of experience in paid media advertising, media planning, or digital strategy in an agency or marketing environment.
  • Multi-channel experience with Paid Search, Paid Social, and/or Programmatic platforms such as Google Ads, YouTube, Meta, TikTok, Snapchat, or DV360.
  • Experience developing, optimizing, analyzing, and reporting on brand and performance campaigns.
  • Strong understanding of full-funnel media strategy, audience planning, and performance measurement.
  • Experience managing complex accounts, multiple workstreams, planning deliverables, and competing priorities.
  • Expertise in media spend management, pacing, reconciliation, and forecasting; experience with annual client budgets above $10M is preferred.
  • Experience with omni-channel retail, ecommerce, ISP, or telecommunications campaigns is preferred.
  • Experience partnering with analytics teams on tracking, reporting frameworks, dashboards, attribution, and measurement.
  • Strong analytical, problem-solving, communication, presentation, organizational, and project management skills.
  • Proficiency with Google Workspace and media reporting platforms; bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Experience mentoring junior team members and reviewing planning deliverables.
  • Candidates should be located in the Eastern or Central Time Zone; U.S. work authorization is required and immigration sponsorship is unavailable.

Benefits

  • Annual salary of $75,000–$90,000, plus benefits.
  • Remote-first culture with flexible schedules and U.S. remote work options.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and additional voluntary insurance.
  • Annual Class Pass credits and access to office hubs in Los Angeles, Chicago, and New York.

Interested in this position?

Apply directly on the company website

Apply Now

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