Paid Ads Specialist | UK hours

16 hours, 48 minutes ago
Full-time
Mid Level
Marketing and Growth

VirtuHire

VirtuHire is a staffing and recruiting company focused on helping businesses hire remote South African talent. It offers hiring support and employee management services including onboarding, payroll, compliance, and employer-of-record support.

Staffing / Recruiting
11-50
Founded 2019

Description

  • Set up new client accounts using correct business access, tracking specifications, platform integrations, and documented campaign structures.
  • Install and verify conversion tracking, including pixels, server-side events, deduplication, enhanced conversions, and consent configuration.
  • Lead client discovery to define KPIs, unit economics, audiences, USPs, competitors, and budget allocation.
  • Conduct pre-launch QA and ensure access, tracking, and KPI requirements are complete before spend begins.
  • Monitor daily spend, pacing, billing, disapprovals, and tracking integrity across accounts.
  • Review weekly performance, manage creative fatigue and search terms, and implement logged optimisations within agreed budgets.
  • Apply disciplined testing, learning-phase, scaling, and underperformer-management practices based on meaningful data.
  • Escalate material budget or strategy changes for approval and document decisions.
  • Prepare monthly client reports at least two working days before end-of-month meetings.
  • Maintain weekly internal reporting, account change logs, and leave handover documentation.

Requirements

  • Hands-on experience running paid campaigns on Google Ads and Meta Ads.
  • Experience with TikTok Ads and/or Microsoft (Bing) Ads is preferred.
  • Strong knowledge of conversion tracking, including pixels, CAPI, Events API, enhanced conversions, consent management, and debugging.
  • Experience managing performance against CPA, ROAS, and CPL targets.
  • Ability to connect platform metrics with business outcomes, margins, AOV, and LTV.
  • Methodical approach to testing, scaling, learning phases, and data-led decision-making.
  • Strong written communication skills for client-ready reports and senior leadership updates.
  • Ability to follow documented processes and maintain accurate account records under pressure.

Interested in this position?

Apply directly on the company website

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