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Paid Ads Specialist

1 week, 1 day ago
Mexico, Argentina, Brazil, Colombia, Costa Rica
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
Facebook Ads Google Ads Google Tag Manager LinkedIn Ads TikTok
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 361

Description

  • Develop paid media strategies aligned with business and revenue goals.
  • Build, manage, and optimize Google, Meta, LinkedIn, YouTube, search, display, retargeting, video, and lead-generation campaigns.
  • Research audiences, keywords, competitors, customer segments, and acquisition opportunities.
  • Manage bids, budgets, placements, targeting, campaign structures, and acquisition forecasts.
  • Run structured A/B tests across ad copy, creatives, CTAs, audiences, and landing pages.
  • Monitor and improve ROAS, CPA, CPL, CPC, CTR, conversion rate, and campaign profitability.
  • Set up, maintain, and troubleshoot GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and conversion tracking.
  • Analyze conversion paths, attribution, funnel performance, and customer acquisition data.
  • Prepare weekly and monthly performance reports with actionable recommendations for budget allocation, targeting, creative, and funnel optimization.
  • Collaborate with marketing, content, design, analytics, web, and leadership teams to improve campaigns and conversion funnels.

Requirements

  • Proven hands-on experience managing Google Ads and Meta Ads.
  • Strong understanding of PPC, paid acquisition, conversion optimization, attribution, audience targeting, and retargeting.
  • Hands-on experience with GA4, Google Tag Manager, conversion tracking, and reporting dashboards.
  • Experience managing and optimizing advertising budgets.
  • Ability to analyze campaign data and make performance-based decisions.
  • Experience running A/B tests across campaigns and creatives.
  • Strong organizational and project management skills.
  • Excellent written and verbal English communication skills.
  • Ability to work independently during U.S. business hours.
  • Experience with LinkedIn Ads, YouTube Ads, TikTok Ads, Performance Max, Dynamic Search Ads, automated bidding, marketing automation, or multi-channel acquisition preferred.
  • Experience with landing page optimization, funnel conversion optimization, audience segmentation, or multi-touch attribution preferred.
  • Experience managing large or multi-channel advertising budgets preferred.

Benefits

  • Full-time, fully remote position.
  • Work during U.S. business hours.
  • Autonomous ownership of paid media strategy, testing, and optimization.
  • Exposure to multiple advertising platforms and meaningful advertising budgets.
  • Direct impact on revenue and customer acquisition.
  • Growth potential into senior performance marketing and paid media leadership roles.

Interested in this position?

Apply directly on the company website

Apply Now

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