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Digital Media Manager

1 day, 17 hours ago
Mexico, Brazil, Colombia
Full-time
Lead
Paid Media Specialist
Data Science and Analytics
Facebook Ads Google Ads Google Analytics Google Tag Manager TikTok
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 363

Description

  • Plan, build, launch, and manage paid search, social, display, video, native, retargeting, and CTV campaigns.
  • Manage campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Snapchat, native, and CTV platforms.
  • Monitor and optimize bids, budgets, audiences, targeting, placements, keywords, creatives, and campaign structures.
  • Analyze ROAS, CPA, CPL, CTR, conversion rates, profitability, and other performance metrics.
  • Manage conversion tracking, attribution, customer journey analysis, and funnel optimization.
  • Build dashboards and prepare performance reports, pacing updates, optimization summaries, and recommendations.
  • Own budget allocation, daily and monthly pacing, bid strategies, forecasting, and spend efficiency.
  • Develop and execute structured tests across audiences, creative, messaging, placements, bidding, campaign structures, and channels.
  • Collaborate with marketing, creative, analytics, and leadership teams while documenting campaign activity and insights.
  • Identify scaling opportunities, diagnose underperformance, and communicate data-backed recommendations to stakeholders.

Requirements

  • 10+ years of hands-on digital media buying and paid advertising experience.
  • Deep expertise with Google Ads and Meta Ads.
  • Experience with paid search, paid social, display, video, native, and CTV advertising.
  • Experience with TikTok Ads, Snapchat Ads, Microsoft Ads, programmatic buying, or large-scale multi-platform campaigns preferred.
  • Advanced proficiency with Google Analytics, Google Tag Manager, and Looker Studio.
  • Strong knowledge of performance marketing, conversion tracking, attribution, audience segmentation, funnel optimization, and campaign scaling.
  • Advanced Excel or Google Sheets skills for pacing, forecasting, reporting, and performance analysis.
  • Experience managing substantial advertising budgets and balancing growth, profitability, and efficiency preferred.
  • Excellent written and verbal English communication, organization, and time-management skills.
  • Ability to manage multiple accounts independently, work remotely during U.S. business hours, and maintain reliable high-speed internet and a professional workspace.
  • Completion of a required Spark Hire introductory video as part of the application process.

Benefits

  • Full-time, fully remote position.
  • Work during U.S. business hours.
  • Opportunity to manage large-scale, multi-platform performance marketing initiatives.
  • Direct influence over acquisition performance, budgets, testing, and business growth.
  • Potential career progression to Senior Digital Media Manager, Paid Media Lead, Head of Paid Media, or performance marketing leadership roles.

Interested in this position?

Apply directly on the company website

Apply Now

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