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Senior Director, Paid Social B2B

8 hours, 12 minutes ago
United States
Full-time
Lead
Paid Media Specialist
Sales and Business Development
Facebook Ads Google Analytics HubSpot LinkedIn Ads Salesforce
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 50

Description

  • Own the client’s B2B paid social roadmap and translate buyer journeys into data-informed campaign strategies.
  • Lead and develop the paid social activation and account management team.
  • Build multi-stage funnel programs spanning content amplification, events, ABM, gated assets, and retargeting.
  • Partner with analytics, paid search, and programmatic teams on integrated demand generation programs.
  • Drive platform innovation across LinkedIn, Meta, Reddit, X, and other B2B platforms.
  • Connect paid social performance to pipeline and revenue metrics through CRM and marketing automation integrations.
  • Mentor team members on audience strategy, creative sequencing, messaging, and performance analysis.
  • Improve onboarding and training processes for consistent campaign and client-management quality.
  • Support business development through pitch strategy, point-of-view development, and competitive analysis.
  • Report on retention, growth, new business, and cross-sell opportunities to senior leadership.
  • Represent Wpromote as a B2B social thought leader through webinars, industry events, and internal enablement.

Requirements

  • 8+ years of paid social advertising experience, with substantial B2B or lead-generation experience targeting enterprise or SaaS decision-makers.
  • Demonstrated success building and optimizing full-funnel B2B programs tied to pipeline, MQLs, SQLs, and CAC efficiency.
  • 2+ years of experience managing and mentoring social or media professionals.
  • Deep knowledge of LinkedIn Ads, Meta, and other B2B platforms, including segmentation, lookalike modeling, and ABM strategies.
  • Experience with Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or comparable B2B data ecosystems.
  • Strong creative strategy and testing expertise for professional audiences and complex buying committees.
  • Working knowledge of Smartly, Google Ads Manager, and advanced automation tools.
  • Excellent written and verbal communication skills, including the ability to communicate insights to C-suite stakeholders.
  • Bachelor’s degree in Marketing, Business, Analytics, or a related field; MBA or advanced degree preferred.
  • Experience with B2B, SaaS, or financial services brands preferred.
  • Experience managing large, complex accounts with multiple stakeholders and business units preferred.
  • Must be authorized to work in the U.S.; immigration sponsorship is unavailable.

Benefits

  • Annual salary range of $142,000–$160,000.
  • Remote-first culture with flexible schedules and work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and supplemental insurance.
  • Annual ClassPass credits.
  • Office hubs in Los Angeles, Chicago, and New York with learning, development, and collaboration opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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