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Integrated Media Planner

1 week, 1 day ago
United States
Full-time
Junior
Paid Media Specialist
Marketing and Growth
E-commerce Google Ads TikTok
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 21

Description

  • Analyze performance data to guide cross-channel budget allocation and media investment decisions.
  • Develop and support integrated full-funnel media strategies aligned to client business goals and customer journey stages.
  • Plan strategies across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH.
  • Partner with activation, creative, and analytics teams to align strategy and campaign execution.
  • Develop recommendations for media mix, audience targeting, creative strategy, KPIs, and measurement frameworks.
  • Manage paid media budgets through planning, in-flight reallocations, optimization, and incremental investment scenarios.
  • Conduct audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights.
  • Monitor pacing, performance trends, and optimization opportunities to improve efficiency and business outcomes.
  • Lead testing and learning initiatives across channels to support innovation and performance improvement.
  • Deliver strategic insights, performance updates, and recommendations in client-facing presentations, reports, and planning documents.

Requirements

  • 2-3 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment.
  • Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms such as Google Ads, YouTube, Meta, TikTok, Snapchat, and DV360.
  • Experience developing, optimizing, analyzing, and reporting on paid campaigns across brand and performance objectives.
  • Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement.
  • Experience supporting cross-channel media strategies for brand and performance campaigns, ideally in omni-channel retail, ecommerce, and/or ISP/telco environments.
  • Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development.
  • Familiarity with attribution methodologies and measurement frameworks.
  • Strong analytical, problem-solving, organizational, time management, and project management skills with exceptional attention to detail.
  • Proficiency in Google Workspace tools, including Google Sheets, Google Docs, and Google Slides, plus media reporting platforms.
  • Excellent oral, written, presentation, and interpersonal communication skills.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Preferred experience supporting large, complex accounts with multiple stakeholders and seasonal planning cycles.
  • Preferred experience working on omni-channel retail brands with both online and offline conversion goals.
  • Preferred knowledge of audience targeting, forecasting, and budget management.
  • Preferred experience contributing to integrated media strategy and campaign testing frameworks.
  • Preferred working knowledge of clients with distinct national versus local media strategies.

Benefits

  • Remote-first culture.
  • Unlimited PTO.
  • Extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance.
  • Sponsored life insurance and short-term disability insurance, plus additional voluntary insurance.
  • Annual ClassPass credits.

Interested in this position?

Apply directly on the company website

Apply Now

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