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Director, B2B Data Strategy & Revenue Analytics

39 minutes ago
United States
Full-time
Executive
Business Intelligence Analyst
Data Science and Analytics
CRM Google Tag Manager HubSpot Salesforce SQL
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 40

Description

  • Own end-to-end measurement of marketing’s impact on pipeline and revenue.
  • Define and maintain tracking strategies across websites, media, marketing automation, and CRM systems.
  • Lead implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy.
  • Ensure campaign, lead, and touchpoint data flows accurately through marketing automation and CRM systems.
  • Partner with sales and operations teams to route marketing activity to the correct sellers and revenue outcomes.
  • Build QA processes covering tracking, ingestion, syncing, routing, and attribution.
  • Investigate and resolve discrepancies in attribution, conversion tracking, lead counts, pipeline, and revenue.
  • Translate business needs into tracking requirements, field mappings, naming conventions, and measurement plans.
  • Partner with analytics and engineering teams on data models, integrations, identity resolution, and reporting logic.
  • Document tracking standards, campaign setup requirements, field definitions, and operational workflows.

Requirements

  • Experience in B2B or demand generation measurement.
  • Experience creating measurement plans spanning media platforms, buying committees, and full sales cycles.
  • Strong experience in marketing analytics, data strategy, marketing operations, revenue operations, or a related field.
  • Deep hands-on knowledge of Google Tag Manager, modern digital measurement, front-end tracking, event design, dataLayer requirements, cookies, consent, and QA workflows.
  • Experience with GA4 and related web analytics tools.
  • Working knowledge of marketing automation and CRM systems, including Salesforce, HubSpot, Marketo, Pardot, or similar platforms.
  • Experience managing account-based platforms such as Demandbase and 6sense.
  • Understanding of campaign taxonomy, UTMs, click IDs, lead capture, offline conversion flows, and attribution logic.
  • Ability to troubleshoot technical and operational issues across tags, field mappings, integrations, and seller handoffs.
  • Preferred: experience with offline conversion imports, lead-to-account matching, multi-touch attribution, warehouses, BI, reverse ETL, or SQL.

Benefits

  • $140,000–$160,000 annual salary range.
  • Annual performance bonus opportunity.
  • Remote-first culture with flexible schedules and work-from-anywhere options in most U.S. states.
  • Unlimited PTO and extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and voluntary insurance options.
  • Annual Class Pass credits.

Interested in this position?

Apply directly on the company website

Apply Now

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