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Associate Director, Paid Search B2B

1 week, 5 days ago
United States
Full-time
Senior
Paid Media Specialist
Data Science and Analytics
Google Ads HubSpot Salesforce
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 38

Description

  • Own paid search strategy and performance, including forecasting, budget planning, testing roadmaps, and quarterly strategic recommendations.
  • Lead campaign architecture and optimization across Google Ads, Microsoft Ads, and SA360, including bidding, audience layering, and automation.
  • Design measurement strategies using offline conversion imports, CRM feedback loops, and lead quality scoring.
  • Analyze performance and advise clients on lead quality, pipeline impact, and strategic opportunities.
  • Present clear recommendations to senior client stakeholders and manage challenging conversations.
  • Maintain account quality through proactive QA, account health reviews, and team quality standards.
  • Mentor and coach analysts and managers through feedback and development opportunities.
  • Partner with Client Strategy, Analytics, and Creative teams to integrate paid search with broader client programs.

Requirements

  • 6+ years of paid search experience, including at least 3 years running B2B programs accountable for lead quality and pipeline.
  • Experience integrating Salesforce or HubSpot, importing offline conversions, implementing lead scoring, and using multi-touch or incrementality frameworks.
  • Advanced Google Ads and Microsoft Ads account architecture experience.
  • Experience with SaaS, fintech, HR/payroll, or similarly complex B2B industries.
  • Strong analytical skills and fluency in GA4 plus at least one enterprise analytics or BI platform.
  • Ability to defend or revise strategic recommendations based on data and manage ambiguity across multiple accounts.
  • Agency experience or experience managing an agency preferred.
  • Familiarity with ABM and intent platforms such as 6sense or Demandbase preferred.
  • Experience mentoring or formally managing paid search professionals preferred.
  • Must be authorized to work in the U.S.; the role is not eligible for immigration sponsorship.

Benefits

  • Annual salary range of $100,000–$115,000, plus benefits.
  • Remote-first culture with flexible schedules and work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, and disability insurance.
  • Annual Class Pass credits.
  • Access to Los Angeles and New York office hubs for collaboration, events, and learning opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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