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Analista de Midia Pleno (Remoto)

3 days, 10 hours ago
Brazil
Mid Level
Paid Media Specialist
Data Science and Analytics
Digital Marketing Facebook Ads Google Ads
Apply Now
WPP

WPP

WPP is a world leader in marketing communications services, offering a wide range of solutions in Advertising, Media Investment Management, Data Investment Management, Public Relations & Public Affairs, Branding & Identity, Healthcare Communications, D...

Media
5001+
Founded 1986
View All Jobs 4

Description

  • Plan, implement, and optimize paid-media campaigns across digital platforms.
  • Monitor performance KPIs, including CPL, CPA, ROAS, ROI, CTR, CPC, CPM, and conversions.
  • Analyze campaign results and identify opportunities to improve investment efficiency.
  • Prepare performance reports, analyses, and results presentations.
  • Conduct audience, segmentation, and consumer-behavior studies.
  • Track platform trends, ad formats, and media opportunities.
  • Collaborate with strategy, creative, BI, and client-service teams.
  • Provide strategic recommendations to improve client results.

Requirements

  • Experience planning, executing, and optimizing digital media campaigns focused on lead generation, acquisition, and conversion.
  • Knowledge of Google Ads, Meta Ads, and other media-buying platforms.
  • Experience analyzing data and performance indicators.
  • Knowledge of measurement and reporting tools such as Google Analytics 4.
  • Intermediate proficiency in Excel or Google Sheets and presentation tools.
  • Analytical, organized, proactive profile with strong communication skills.
  • Ability to collaborate across teams and manage multiple demands and projects.
  • Direct experience on lead-focused projects (preferred).
  • Knowledge of data-visualization tools such as Looker Studio (preferred).
  • Experience in an agency or serving large clients (preferred).

Benefits

  • Remote work arrangement.
  • Inclusive workplace that values diversity and equal career opportunities.
  • Reasonable accommodations for candidates with disabilities throughout the application process.

Interested in this position?

Apply directly on the company website

Apply Now

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