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Director of Paid Social | Bankrate

10 hours, 21 minutes ago
United States
Full-time
Executive
Paid Media Specialist
Marketing and Growth
TikTok
Apply Now
Red Ventures

Red Ventures

Red Ventures is a digital consumer choice platform that simplifies online experiences through premium content and AI-driven marketing.

Media
1001-5000
Founded 2000
$250M raised
View All Jobs 11

Description

  • Scale Meta into a durable, profitable acquisition channel through campaign architecture, bidding, budget pacing, and creative testing.
  • Audit, refine, and make data-backed go/no-go decisions for TikTok, scaling successful approaches.
  • Own conversion-signal passback, event-match quality, and signal optimization across platforms.
  • Develop repeatable channel playbooks for campaign setup, signal configuration, and bid strategy.
  • Set the creative testing strategy, including performance-based hypotheses, creative briefs, and UGC, creator, and short-form video learnings.
  • Run multivariable experiments and holdout tests, translating results into performance-improvement playbooks.
  • Partner with BI on geo and holdout incrementality tests to measure true channel contribution.
  • Own attribution and performance reporting, reconciling platform metrics with internal data and escalating discrepancies.
  • Manage the paid social P&L, budgets, investment recommendations, and portfolio trade-offs.
  • Lead Creative, BI, agency, and platform partners and represent paid social in executive planning and budget cycles.

Requirements

  • 6+ years of performance marketing experience with hands-on Meta and TikTok direct-response campaigns.
  • Experience owning CPL, CVR, and revenue performance at scale; seven-figure monthly Meta spend is preferred.
  • Experience launching and scaling paid channels from initial testing through profitable growth.
  • Expertise in signal passback, event-match quality, algorithmic efficiency, bidding, and conversion optimization.
  • Experience designing and evaluating incrementality tests, holdouts, and attribution frameworks.
  • Ability to distinguish correlation from incremental lift and communicate measurement findings to executives.
  • Experience setting creative direction and providing briefs and feedback for UGC, creator, and short-form video.
  • Experience owning channel budgets and defending investment decisions with senior leadership.
  • Ability to balance strategic planning with hands-on channel execution under minimal oversight.
  • Active use of AI tools, particularly for creative development.

Benefits

  • Total cash compensation of $140,000–$210,000 per year, including target bonus eligibility.
  • Medical, dental, and vision insurance.
  • Life insurance and short- and long-term disability coverage.
  • Flexible spending accounts and an employee assistance program.
  • 401(k) with company match.
  • Holiday pay.
  • Paid parental bonding benefit.
  • Flexible PTO: 20 days annually for full-time employees, increasing to 25 days after five years of service.

Interested in this position?

Apply directly on the company website

Apply Now

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