Manager, Content Planning

1 hour, 40 minutes ago
Mid Level
Project and Program Management
WPP Media

WPP Media

WPP Media is the global media collective of WPP plc, recognized as the world's largest media agency network. Headquartered in New York City, WPP Media operates in over 80 international markets, managing more than $60 billion in media investments. The company focuses on delivering intelligent growth for brands in the AI era by unifying data, people, and technology. WPP Media offers a range of services, including media planning and buying, campaign activation, influencer marketing, and data strategy. Their proprietary technology platforms, such as WPP Open and Open Media Studio, enhance marketing planning and execution. The company serves enterprise brands and global marketing organizations, providing scalable, data-driven solutions to meet their advertising needs.

marketing & advertising
10001+
Founded 2011

Description

  • Lead the planning and execution of end-to-end influencer marketing campaigns across assigned client accounts.
  • Translate client business and marketing objectives into creator-first strategies that drive measurable outcomes.
  • Develop influencer and creator ecosystem strategies, including audience segmentation, platform roles, creator tiering, content frameworks, campaign phasing, and amplification recommendations.
  • Conduct research on creator landscapes, audience insights, competitor activity, platform trends, and emerging consumer behaviours to inform planning.
  • Manage creator selection and recommendation processes using data, audience relevance, strategic rationale, and brand fit.
  • Build and maintain strong client relationships through campaign updates, expectation management, and account growth opportunities.
  • Collaborate with Campaign Management, Strategy, Creative, Media, and Analytics teams to ensure integrated campaign delivery.
  • Analyse campaign performance and reporting, and turn insights into optimisation recommendations and best practices.
  • Mentor and coach junior team members by reviewing work and supporting professional development.
  • Ensure operational excellence by maintaining documentation and adherence to internal processes, governance, and compliance requirements.

Requirements

  • 4–6 years of experience in influencer marketing, social strategy, or integrated communications.
  • Strong understanding of Malaysia's creator ecosystem and platform best practices.
  • Excellent strategic thinking, analytical, presentation, and communication skills.
  • Strong storytelling skills.
  • Highly organised with strong attention to detail.
  • Advanced proficiency in PowerPoint, Word, and Excel.
  • Experience using creator discovery and analytics tools is an advantage.

Interested in this position?

Apply directly on the company website

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