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Marketing Automation Specialist

1 month ago
Philippines
Full-time
Mid Level
Email Marketing Manager
Data Science and Analytics
Copywriting Digital Marketing Email Marketing Google Analytics Google Tag Manager HubSpot Salesforce Sketch Tableau
Apply Now
Wing Assistant

Wing Assistant

Wing Assistant: Your dedicated assistant for businesses and executives, offering affordable support for essential tasks to drive business growth.

Professional Services
51-250
Founded 2017
$2M raised
View All Jobs 33

Description

  • Design and manage full customer lifecycle automation programs (welcome sequences, retention, upsell, reactivation).
  • Build and deploy drip and nurture email campaigns and triggered flows based on user behavior or lifecycle stage.
  • Maintain subscriber lists and databases, ensuring data hygiene (remove duplicates, apply proper tags).
  • Implement and manage tracking and tagging (UTMs, campaign parameters) and integrate CRM/CDP with other tools and web tracking.
  • Monitor and analyze automation performance metrics (open rates, click-through, conversions) and recommend optimizations (segmentation, personalization).
  • Troubleshoot basic issues in campaigns and automations (broken links, automations not firing) and perform regular audits of workflows.
  • Coordinate with design and content teams on email templates and landing page assets and lead cross-departmental personalization projects.
  • Own automation documentation and SOPs, maintain monitoring dashboards, and define the martech/automation roadmap.
  • Mentor or lead junior automation/operations staff and guide best-practice implementation across the team.

Requirements

  • Bachelor's degree in any field or professional certification in marketing or business-related courses.
  • 2+ years experience in social media OR 1-2 years experience in digital marketing.
  • Proven content writing or copywriting experience and a compelling portfolio of creative work.
  • Working knowledge of content management systems and strong organizational and time-management skills.
  • Excellent English communication skills (written and verbal), at least B2 level.
  • Knowledge of layouts, typography, print, and web design; proficiency in Adobe Photoshop, Illustrator, Sketch, InDesign, or similar tools.
  • Experience with marketing automation platforms such as HubSpot, ActiveCampaign, Marketo, or Pardot and CRM platforms (e.g., Salesforce).
  • Familiarity with integration and workflow tools (Zapier, webhooks), tag managers, project management tools, and reporting/dashboard tools (e.g., Tableau).
  • Ability to work US hours (graveyard shift availability) and commit 20–40 hours per week for this remote role.
  • Home office setup meeting technical requirements: USB noise-cancelling headset, working webcam, computer with ≥1.8 GHz processor and ≥4 GB RAM, main internet ≥25 Mbps (cable) and backup ≥10 Mbps.

Benefits

  • Competitive monthly pay: ₱50,000 - ₱76,000
  • Health Insurance (HMO)
  • Performance incentives
  • Paid training and upskilling opportunities
  • 100% remote / work-from-home role with US work hours (20–40 hours per week)
  • Holiday and overtime pay
  • Opportunities for career growth within an inclusive and supportive team

Interested in this position?

Apply directly on the company website

Apply Now

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