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Experiential Marketing Manager

2 days, 3 hours ago
United States, Canada
Full-time
Junior
Marketing Manager
Project and Program Management
HubSpot
Apply Now
Wing Assistant

Wing Assistant

Wing Assistant: Your dedicated assistant for businesses and executives, offering affordable support for essential tasks to drive business growth.

Professional Services
51-250
Founded 2017
$2M raised
View All Jobs 344

Description

  • Research, evaluate, and prioritize tradeshows, conferences, and industry events aligned with ICP and revenue goals.
  • Own and maintain a rolling 12-month event calendar.
  • Negotiate sponsorships, booth space, speaking opportunities, and vendor or venue contracts.
  • Plan and execute events end to end, including booth design, shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and team travel logistics.
  • Attend events on-site, set up and tear down booths, troubleshoot issues in real time, and ensure a polished presence throughout each event.
  • Brief attending team members on event objectives, talking points, target accounts, and logistics.
  • Partner with sales to book pre-show meetings, host on-site dinners and customer events, and ensure leads are captured, qualified, and followed up quickly.
  • Work with marketing on pre- and post-event campaigns, including email outreach, landing pages, paid promotion, and social media to drive traffic and meetings.
  • Manage the event budget, track spending, forecast accurately, flag risks, and make trade-off decisions as priorities shift.
  • Define event KPIs and produce post-event reports on leads, meetings, pipeline, ROI, and improvement opportunities.

Requirements

  • 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally in B2B or tech.
  • Experience organizing events end to end, even at smaller scale.
  • Experience managing an events budget, including forecasting, spend tracking, and ROI-focused trade-offs.
  • Ability to define KPIs and build reports that connect event activity to pipeline and revenue.
  • Genuine interest in AI and demonstrated use of AI to improve event marketing work; this is a must-have requirement.
  • Familiarity with HubSpot on the CRM side.
  • Strong project management skills with the ability to manage timelines, vendors, budgets, and multiple moving pieces.
  • Comfort negotiating with vendors and event organizers.
  • Excellent written and verbal communication skills.
  • Willingness and ability to travel 30% to 50% during peak event seasons across North America, with potential European travel as the company expands.
  • Must be based in the US or Canada, live within roughly an hour of a major airport hub with frequent direct flights, and have the right to work in the country of residence; visa sponsorship is not available.
  • Experience with event tools such as Cvent, Splash, Bizzabo, or Goldcast (preferred).
  • Experience working with international events or vendors (preferred).
  • Background in B2B SaaS or a similar fast-paced tech environment (preferred).

Benefits

  • $80,000 to $108,000 annual salary.
  • Performance-based bonuses.
  • Paid Time Off.
  • Software for upskilling and productivity.
  • High autonomy and low bureaucracy.
  • Fast-track to leadership for high performers.
  • Direct access to the founding team.
  • High visibility, ownership, and opportunity to make a significant impact.

Interested in this position?

Apply directly on the company website

Apply Now

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