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Senior Marketing Manager - Life Sciences

2 weeks, 5 days ago
Spain, Greece, Romania
Full-time
Lead
Marketing Manager
Product Management
Content Marketing Digital Marketing SEM SEO Social Media Marketing
Apply Now
Welo Global

Welo Global

Welo Global specializes in providing enterprise localization, AI training data, and multilingual content solutions, leveraging a portfolio of specialized global brands to meet diverse customer needs in the AI and language services industry.

Professional Services
Founded 1997
View All Jobs 505

Description

  • Develop and implement marketing strategies aligned with service line and business objectives.
  • Collaborate with the General Manager and corporate marketing to define priorities, brand alignment, and messaging.
  • Lead product marketing efforts, including positioning, go-to-market strategy, and lifecycle management for new products or services.
  • Coordinate campaign execution, content creation, and product launches with corporate marketing.
  • Serve as the main liaison between leadership, corporate marketing, sales, and product teams to ensure cross-functional alignment.
  • Gather and analyze customer feedback, market trends, and competitor intelligence to inform marketing decisions.
  • Develop and optimize lead generation and demand generation initiatives that support sales and pipeline growth.
  • Guide the creation of marketing materials such as case studies, brochures, presentations, and digital content.
  • Monitor campaign performance, marketing ROI, and key metrics, and report results to the General Manager.
  • Support sales enablement by creating and maintaining collateral, product guides, presentations, and demo scripts.
  • Manage the marketing budget and track expenditures to ensure activities stay within budget.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
  • 8+ years of marketing experience.
  • Strong background in B2B and product marketing strategies, ideally within service lines or specific industries.
  • Proven ability to lead cross-functional teams and work effectively with senior leadership.
  • Experience with product positioning, go-to-market strategies, and lifecycle management.
  • Strong ability to collaborate with internal teams and external agencies or corporate teams.
  • Ability to use data to make informed decisions and optimize marketing strategies.
  • Experience with digital marketing strategies, including SEO/SEM, content marketing, and social media marketing.
  • Excellent project management and organizational skills with the ability to manage multiple initiatives at once.

Benefits

  • Remote work environment.
  • Full-time role.
  • Opportunity to work in a strategic leadership position with direct reporting to the General Manager.
  • Use of artificial intelligence tools to support parts of the hiring process, with final decisions made by humans.

Interested in this position?

Apply directly on the company website

Apply Now

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