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Lifecycle Marketing Analyst - Braze

1 hour, 6 minutes ago
Brazil
Full-time
Junior
Email Marketing Manager
Data Science and Analytics
Generative AI HTML
Apply Now
Wellhub

Wellhub

Wellhub: An Upstream OS for data-driven decisions, optimizing production, reducing costs, and minimizing downtime in the Oil & Gas industry.

Gas Utilities
1-10
Founded 2016
View All Jobs 37

Description

  • Manage the day-to-day administration of Wellhub’s Braze account for B2C marketing automation.
  • Work with the Marketing Automation Manager to set up workflows and support the User Growth team.
  • Optimize marketing automation processes to make campaigns more automated, personalized, and scalable.
  • Implement best practices to help the marketing team get the most value from Braze.
  • Support the evaluation and implementation of new technologies for marketing operations.
  • Operate Braze as a specialist to enable best-in-class marketing campaigns.
  • Provide ongoing support to the marketing team through access management, training, optimization, and best-practice guidance.
  • Explore and implement AI to improve automation workflows, scale CRM communications, and increase personalization and agility.
  • Collaborate with global teams to handle requests routed to the Martech team.
  • Support Wellhub’s wellbeing-focused culture by helping create a balanced, supportive work environment.

Requirements

  • Minimum of 2 years of experience using Braze.
  • Knowledge of HTML for emails and Liquid template language.
  • Prior experience with Braze Canvas Flow is mandatory.
  • Basic knowledge of API calls for Connected Content and Webhook is mandatory.
  • English proficiency is required; Spanish is a plus.
  • Good communication skills.
  • Strong analytical skills for data-driven decision making.
  • Problem-solving and logical reasoning skills.
  • Hands-on, organized, and detail-oriented with the ability to maintain a big-picture view.
  • Experience or strong interest in using Generative AI tools such as ChatGPT, Gemini, or Claude is a plus.
  • Knowledge of WhatsApp and SMS strategy is a plus.
  • Braze native AI features are a plus.

Benefits

  • Free Gold+ Wellhub membership with access to onsite gyms, studios, digital fitness programs, and online wellness resources.
  • Ability to add up to three family members to the Wellhub plan.
  • Access to Wellz, including 52 individual therapy sessions per year and on-demand emotional wellbeing content.
  • Health, dental, and life insurance.
  • Flexible remote/hybrid work options in a Flexible First company, plus home office reimbursement.
  • Flexible scheduling aligned with time zones, team needs, and personal routines.
  • Paid time off including vacations after 6 months, 3 additional days off per year, 1 extra day per year of tenure up to 5 days, and a birthday holiday.
  • 100% paid parental leave, with extended leave and a ramp-back period for parents giving birth.
  • Career growth support through learning platforms, interactive sessions, personalized development roadmaps, and internal opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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