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Senior Brand Strategist

2 days, 11 hours ago
India
Full-time
Senior
Marketing Strategist
Marketing and Growth
Content Marketing Copywriting Google Analytics Influencer Marketing Instagram API Notion SEO Social Media Marketing TikTok
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Weekday

Weekday

Weekday helps companies hire engineers who are vouched by other software engineers, enabling passive income for engineers. They offer services like drafting outreach messages, shortlisting candidates, and conducting reference checks. Backed by Y Combin...

Construction & Engineering
11-50
Founded 2020
View All Jobs 11

Description

  • Own the content calendar across Instagram, TikTok, YouTube, and Snapchat.
  • Brief, review, approve, and coordinate weekly content from UK-based creators and the India-based editor.
  • Write captions, select hashtags, and determine posting times based on student activity patterns.
  • Plan content around academic cycles and student culture moments such as intake seasons, exam periods, and major holidays.
  • Repurpose SEO blog content into social formats such as carousels, reels, and story sequences.
  • Own and maintain the DoMyWork brand voice and social media brand guidelines.
  • Monitor competitor accounts and identify positioning opportunities.
  • Manage the creator team, video editor, marketing intern, and coordination with the SEO lead.
  • Oversee community channels such as the DMW Insider WhatsApp group and social DMs/comments.
  • Track performance metrics and prepare weekly reports for the founder.

Requirements

  • 2-4 years of experience in content marketing, social media marketing, or growth marketing.
  • Experience at a company targeting international students going to UK, Australia, or US universities is strongly preferred.
  • Proven experience managing Instagram and/or TikTok accounts that grew under your leadership.
  • Experience managing content creators, freelancers, ambassador teams, or similar collaborators.
  • Strong written English that sounds natural, conversational, and non-corporate.
  • Understanding of short-form video performance, including hooks, pacing, trending audio, and retention.
  • Ability to work independently with minimal direction and monthly goals instead of daily instructions.
  • Comfort working remotely with UK-overlap hours of at least 12 PM to 6 PM IST.
  • Personal experience studying at a UK university, preferably at postgraduate level, is a significant advantage.
  • Experience running student ambassador or campus rep programmes, YouTube content strategy, SEO, Snapchat, or EdTech/academic writing content is preferred.

Benefits

  • INR 60,000 to 80,000 per month in-hand depending on experience.
  • Performance bonus tied to follower growth, engagement, and content output targets.
  • ESOP eligibility after 6 months, subject to board approval and company policy.
  • Full creative control over the brand and content strategy.
  • Direct access to the founder for strategic decisions.
  • Clear growth path into Head of Marketing or VP Marketing as the company scales.

Interested in this position?

Apply directly on the company website

Apply Now

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