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Senior Marketing Intelligence Officer

6 months, 1 week ago
Pakistan
Full-time
Senior
Business Intelligence Analyst
Business Intelligence
CRM Google Ads Power BI Python R SQL Tableau
Apply Now
Webook

Webook

WEbook.com is a writing community platform empowering writers, shaping future literary stars, and transforming the publishing world.

Media
1-10
Founded 2007
View All Jobs 13

Description

  • Build, manage, and continuously improve real-time dashboards that track core marketing KPIs across markets.
  • Develop automated reporting frameworks for leadership, regional, and cross-functional performance updates.
  • Forecast user growth, revenue impact, and campaign performance using historical trends and predictive models.
  • Conduct brand health tracking across multiple regions, including awareness, consideration, NPS, and perception metrics.
  • Lead primary research initiatives such as consumer surveys, focus groups, and sentiment analysis.
  • Compile secondary research and market intelligence from external sources to support positioning and expansion efforts.
  • Collaborate with regional marketing leads to analyze country-specific campaign outcomes and optimize local strategies.
  • Design and own the marketing measurement framework that connects media investment to business outcomes.
  • Work with CRM and Lifecycle Marketing to track funnel conversion, churn, reactivation, and LTV by cohort.
  • Support performance marketing with audience segmentation, behavioral analytics, channel attribution, and competitor benchmarking.
  • Serve as the marketing team’s point of contact with BI, Finance, and Product teams for unified data interpretation.
  • Develop periodic business reviews, board-level summaries, and executive insight reports on marketing impact.
  • Introduce statistical methodologies to strengthen the team’s analytical approach.
  • Provide internal training and documentation to improve data literacy across the marketing department.

Requirements

  • 5–7 years of experience in marketing analytics, business intelligence, or data science roles.
  • Strong experience building dashboards with Looker Studio, Tableau, Power BI, or similar tools.
  • Solid understanding of marketing KPIs and how they connect to business outcomes.
  • Proficiency in SQL, Excel, and at least one statistical tool such as Python, R, or SPSS.
  • Familiarity with marketing platforms such as Google Ads, Meta, and CRM tools, including their data structures.
  • Proven experience applying forecasting and predictive modeling techniques.
  • Experience with primary and secondary research, including brand tracking and consumer insights.
  • Exceptional storytelling and communication skills, including executive reporting.
  • Ability to work cross-functionally with marketing, BI, product, and finance teams.
  • Fluency in English; Arabic is a plus.
  • Bachelor’s or Master’s degree in Marketing Analytics, Statistics, Data Science, or a related field.

Interested in this position?

Apply directly on the company website

Apply Now

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