Senior Paid Media Manager (Paid Social. TikTok. Creative Strat. Client-Facing)

4 hours, 56 minutes ago
Full-time
Senior
Marketing and Growth
VStaff - Remote Staffing Solutions

VStaff - Remote Staffing Solutions

VStaff - Remote Staffing Solutions offers top-notch remote staffing services for businesses seeking workforce outsourcing, ensuring operational efficiency and goal achievement.

IT Services

Description

  • Own paid social strategy across Meta and related channels.
  • Build, launch, optimize, and scale paid social campaigns.
  • Lead creative strategy for paid social campaigns and write detailed creative briefs.
  • Collaborate with UGC creators and support whitelisting strategies.
  • Monitor campaign performance, analyze data, and identify optimization opportunities.
  • Apply multi-touch attribution thinking to campaign analysis and reporting.
  • Develop testing frameworks for creative and audience experiments.
  • Prepare performance reports, strategic recommendations, and performance forecasts.
  • Conduct client-facing strategy calls and performance reviews.
  • Collaborate with creative teams to iterate ad concepts and improve results.

Requirements

  • 5+ years of experience in paid social media buying.
  • Strong experience with Meta Ads Manager.
  • Understanding of multi-touch attribution models.
  • Experience developing creative strategy.
  • Experience writing structured creative briefs.
  • Comfortable presenting to clients and handling client calls.
  • Strong analytical and strategic thinking skills.
  • Comfortable working in US time zones.
  • Experience integrating affiliate marketing with paid social is a plus.
  • Experience with whitelisting or allowlisting strategies is a plus.
  • Experience with emerging DTC brands is a plus.
  • Experience working in an agency environment is a plus.
  • At least 50 Mbps stable internet connection.
  • Backup internet connection.
  • At least 16GB RAM.
  • Core i5 or higher processor.
  • Fully working webcam.
  • Fully working microphone and audio.
  • Organized workstation.

Interested in this position?

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