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Marketing Analytics & Operations Manager

5 hours, 43 minutes ago
United States
Full-time
Mid Level
Operations Manager
Operations
Google Ads Google Tag Manager SEO
Apply Now
Vitana website v1022

Vitana website v1022

Vitana Pediatric & Orthodontic Partners is a dental partnership organization dedicated to investing in and partnering with top-tier pediatric dentists and orthodontists. They focus on supporting dentist owners in expanding their financial and professio...

Health Care Providers & Services
11-50
Founded 2020
View All Jobs 2

Description

  • Own and maintain the company’s marketing reporting infrastructure and executive dashboards.
  • Develop KPI scorecards for leadership, operations, and practice-level stakeholders.
  • Monitor performance across paid media, SEO, local SEO, websites, lead generation, and patient acquisition.
  • Own marketing attribution strategy and implementation across channels and systems.
  • Ensure accurate tracking of leads, calls, appointments, new patients, and treatment starts.
  • Connect and automate data sources using APIs, webhooks, and integration platforms.
  • Build automated workflows and reduce manual reporting and spreadsheet dependency.
  • Audit tracking implementations and resolve data discrepancies and reporting issues.
  • Maintain documentation for tracking standards and KPI definitions.
  • Partner with marketing, operations, agencies, and practice stakeholders to improve measurement and business outcomes.

Requirements

  • 4+ years of experience in marketing analytics, marketing operations, martech, revenue operations, business analytics, or related fields.
  • Expert-level proficiency with Google Analytics 4 (GA4), Google Tag Manager, and Google Looker Studio.
  • Experience managing marketing attribution and conversion tracking.
  • Experience with Google Ads reporting and offline conversion tracking.
  • Experience working with APIs, webhooks, and marketing technology integrations.
  • Strong understanding of marketing funnels and customer acquisition metrics.
  • Advanced spreadsheet skills for data preparation, validation, and analysis.
  • Excellent analytical, communication, and presentation skills.
  • Strong mathematical and quantitative reasoning abilities.
  • Ability to explain complex data and technical concepts to non-technical stakeholders.
  • Experience in healthcare, dental, orthodontic, DSO, franchise, multi-location, or other service-based organizations (preferred).
  • Experience with WhatConverts, CRM systems, patient management systems, marketing attribution platforms, and call tracking platforms (preferred).
  • Agency-side analytics, marketing operations, or performance marketing experience (preferred).
  • Experience building automated reporting, dashboards, data integrations, or custom analytics solutions using AI-assisted development tools, scripting languages, or modern data platforms (preferred).
  • Experience supporting executive leadership teams with reporting and business insights (preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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