Associate Product Marketer

14 hours, 57 minutes ago
Full-time
Junior
Product Management
VIP (Vermont Information Processing)

VIP (Vermont Information Processing)

Vermont Information Processing (VIP) is a leading technology supplier for the beverage industry, serving brewers, distributors, wineries, and soda bottlers. Founded in 1972 by Howard Aiken, VIP has grown to over 800 employees across 20 states and 3 countries, with its headquarters in Colchester, Vermont. The company processes more than 80% of beer volume in the U.S. and supports 1,600 beverage suppliers and 600 distributors, handling 6.5 billion invoice records annually. VIP offers integrated applications that connect beverage suppliers, distributors, bottlers, and retailers. Its software solutions include route accounting, warehouse and inventory management, sales reporting and analytics, delivery operations, financial management, and sales forecasting. These tools help customers enhance warehouse efficiency, reduce costs, manage inventories, and predict sales. VIP's client list features major companies like Heineken, Boston Beer, and Guinness, catering to a wide range of businesses in the beverage sector.

information technology & services
501-1000
Founded 1972
$1000M raised

Description

  • Support positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions.
  • Create sales enablement materials such as battlecards, objection handling guides, and feature one-pagers.
  • Execute product launch plans with the Senior Product Marketer, demand gen, and product teams.
  • Conduct win/loss analysis and customer interviews to improve messaging and conversion.
  • Maintain the competitive intelligence library by tracking competitors, pricing changes, and market positioning.
  • Develop case studies, testimonials, and ROI calculators to support purchase decisions.
  • Partner with demand gen on campaign messaging for product-led campaigns.
  • Collaborate with the design team on web page design and web copy that converts visitors.
  • Write customer newsletters, blogs, white papers, and other lead-generation content.

Requirements

  • 2+ years of full-time product marketing, content marketing, or sales enablement experience in B2B SaaS; college internships do not count.
  • Excellent writing and grammar skills.
  • Strong ability to translate technical features into buyer-facing value.
  • Analytical mindset with experience using data to test messaging and measure launch performance.
  • Experience working cross-functionally with product, sales, and marketing teams.
  • Bachelor's degree in marketing, business, communications, or a related field.
  • Familiarity with the beverage alcohol industry or three-tier distribution is a plus.
  • Experience automating workflows and leveraging AI to streamline GTM processes is a major plus.
  • Familiarity with HubSpot Marketing Hub and Sales Hub is highly preferred.

Benefits

  • $70,000-$90,000/year compensation.
  • Health insurance.
  • Vision and dental expense reimbursement.
  • 401(k) match and employer contributions.
  • Life and disability insurance.
  • Health savings and flexible spending accounts.
  • Paid parental leave.
  • Combined time off and floating holidays.
  • Flex and hybrid schedules.
  • On-site perks in VT, including child care, fitness center, and health clinic.
  • Discounted gym memberships.

Interested in this position?

Apply directly on the company website

Apply Now

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