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Senior Manager, Product Marketing

3 weeks, 1 day ago
United States
Full-time
Senior
Product Marketing Manager
Sales and Business Development
Apply Now
Upstart

Upstart

Upstart Powered Loans: Personal, Car Refinance & Consolidation Through Upstart, apply online for a fast personal loan, auto refinancing, or debt consolidation. Try our quick rate check today with no impact to your credit! Founded by ex Googlers, Upstar...

Banks
1K-5K
Founded 2012
View All Jobs 63

Description

  • Define and evolve product positioning and messaging for bank and credit union executives.
  • Shape and execute go-to-market strategies that drive lender interest, pipeline growth, and originations.
  • Lead cross-functional product launches across Product, Sales, Solution Consulting, and Marketing.
  • Develop sales and executive-facing materials that support C-level engagement and deal progression.
  • Partner with Sales and Account Management to gather field insights and refine messaging.
  • Deliver competitive intelligence and positioning to help teams differentiate Upstart in the market.
  • Partner with internal teams to bring new offerings to market and communicate Upstart’s value to executive audiences.
  • Identify growth opportunities and drive initiatives end-to-end in a fast-changing environment.

Requirements

  • Bachelor’s degree required.
  • 5+ years of experience in product marketing, preferably in fintech, financial services, or B2B environments serving banks or credit unions.
  • Ability to distill complex products, data, and marketplace dynamics into clear, compelling messaging.
  • Track record of leading complex, cross-functional initiatives with multiple stakeholders.
  • Experience creating sales enablement materials such as pitch decks, collateral, and case studies.
  • Experience partnering with Sales to develop positioning and enablement strategies.
  • Strong ownership mindset with a history of proactively identifying and driving growth opportunities.
  • Ability to operate effectively in fast-paced, ambiguous environments.
  • MBA or Master’s degree in finance or economics preferred.
  • Experience in fintech or financial services organizations focused on lending products such as personal loans, HELOC, auto lending, or credit underwriting preferred.
  • Familiarity marketing to banks and credit unions, including executive stakeholders such as CEOs, CLOs, and CFOs preferred.
  • Experience with marketplace lending or structured programs such as forward flow or funding models preferred.

Benefits

  • Anticipated base salary range of $160,000 to $211,000 USD for U.S. remote roles.
  • Target bonuses.
  • Annual equity grants that vest quarterly.
  • Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year.
  • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees.
  • Affordable medical, dental, and vision coverage, with Upstart covering 90% to 100% of costs depending on the plan.
  • Health Savings Account contributions from Upstart for eligible plans.
  • Paid time off, sick and safe time, and company holidays.
  • Paid family and parental leave.
  • Family-centered benefits through Carrot and Cleo for fertility, parenthood, and caregiving.
  • Employee Assistance Program (EAP) with mental health support and life-centered resources.
  • Financial wellness resources, including planning tools and a financial concierge service.
  • Annual wellness allowance for physical and emotional well-being and personal development.
  • Annual productivity allowance for tools and resources to support remote work.
  • Onsite perks including catered lunches and stocked micro-kitchens at office locations.

Interested in this position?

Apply directly on the company website

Apply Now

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