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ASO Specialist

3 weeks, 3 days ago
Spain
Mid Level
Product Marketing Manager
Product Management
Apply Now
Fortis Games

Fortis Games

Fortis Games focuses on developing engaging and meaningful gaming experiences that foster collaboration, challenge players intellectually, and build strong community connections.

Internet Software & Services
251-1K
View All Jobs 9

Description

  • Own and evolve app store strategy across multiple mobile game titles.
  • Drive organic growth and discoverability through keyword strategies, metadata frameworks, and store positioning.
  • Manage end-to-end App Store Optimization across the full growth funnel, from search visibility to conversion.
  • Build and scale experimentation frameworks for creatives and metadata through structured testing and rapid iteration.
  • Use AI-driven tools and workflows to support research, ideation, execution, and performance insights.
  • Partner with User Acquisition, Product Marketing, Creative, and Game teams to align store strategy with broader growth initiatives.
  • Ensure app store presence stays consistent with UA campaigns, in-game experiences, LiveOps, and seasonal beats.
  • Adapt strategy in response to platform changes, algorithm updates, and evolving player behavior.
  • Support broader organic growth loops such as referral systems and invite-based mechanics.

Requirements

  • Strong experience in App Store Optimization within mobile gaming.
  • Deep understanding of both the App Store and Google Play ecosystems.
  • Proven ability to improve discoverability and conversion through keyword strategy, metadata optimization, and creative testing.
  • Experience building and running structured A/B testing frameworks.
  • Ability to translate test results into scalable insights and best practices.
  • Strong understanding of full-funnel growth and the relationship between paid UA, organic discovery, store performance, and LiveOps.
  • Familiarity with AI tools and workflows for research, content generation, experimentation, or performance optimization.
  • Experience working cross-functionally with marketing, creative, and product teams.
  • Strong analytical mindset with the ability to interpret performance data and turn it into actionable strategies.
  • Excellent prioritization and communication skills, with the ability to work autonomously in a fast-paced, multi-project environment.

Benefits

  • Fortis emphasizes a culture of belonging, diversity, inclusivity, and growth.
  • Opportunity to join an early-stage organization with leadership from seasoned game industry veterans.
  • High potential for impact on both product direction and company direction.
  • Work with a team of accomplished talent across gaming and other disciplines.
  • Equal opportunity employment and non-discrimination protections for qualified applicants.

Interested in this position?

Apply directly on the company website

Apply Now

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