Product Marketing Manager

1 day, 13 hours ago
Full-time
Mid Level
Product Management
United Tech

United Tech

United Tech specializes in developing global social networking and streaming products, creating an environment that fosters professional growth and development for specialists while supporting initiatives such as aiding the people of Ukraine.

Internet Software & Services
51-200
Founded 2016

Description

  • Develop the Landing Page and Store Page testing strategy, including hypotheses, experiment plans, success metrics, and result analysis.
  • Launch and manage Landing Page A/B tests to improve conversion and scale successful solutions.
  • Run Custom Product Page experiments in the App Store and Google Play to improve conversion and user acquisition performance.
  • Localize Landing Pages and Store Pages for new markets based on audience needs and behavior.
  • Analyze the end-to-end journey from ads and landing pages through store pages, onboarding, and offers to identify funnel friction.
  • Automate experiment analysis and build Tableau dashboards for ASO, Custom Product Page, and Web2App performance.
  • Develop marketing infrastructure through ad-network and analytics integrations, postbacks, automations, and tracking validation.
  • Research competitors and market practices to identify product marketing funnel improvements.

Requirements

  • 2+ years of experience as a Product Marketing Manager, Growth Marketing Manager, or in a similar role.
  • Proven experience analyzing and optimizing web funnels.
  • Experience implementing marketing automation workflows, including analytics, campaign management, and creative testing.
  • Strong understanding of Custom Product Page optimization for the App Store and Google Play.
  • Proficiency with AppsFlyer, Google Analytics, Tableau, and key marketing metrics.
  • Experience with project management tools such as Jira and cross-functional collaboration.
  • B2+ written and spoken English.
  • Strong communication, analytical, data-driven decision-making, prioritization, and problem-solving abilities in a fast-paced environment.
  • Hands-on MarTech experience setting up ad-network and analytics integrations and validating tracking setups (preferred).

Benefits

  • 20 paid vacation days, 15 sick days, 6 family-event days, and up to 10 additional public-holiday days off.
  • 100% medical insurance coverage, sports and equipment reimbursement, and maternity recovery support.
  • Flexible remote work or work from the Kyiv hub, with modern equipment or reimbursement for personal tools.
  • Financial and legal support, team-building events, corporate gifts, and merch.
  • Role retention and support for employees joining the Armed Forces of Ukraine, plus participation in Ukraine-focused social initiatives.
  • Career growth opportunities, performance reviews, and Individual Development Plans.
  • Reimbursement for professional courses and English classes, plus a corporate library, book club, and knowledge-sharing events.
  • Access to modern AI tools and training in their effective use.

Interested in this position?

Apply directly on the company website

Apply Now

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