Head of Performance Marketing

5 months, 4 weeks ago
Full-time
Lead
Marketing and Growth
United Tech

United Tech

United Tech specializes in developing global social networking and streaming products, creating an environment that fosters professional growth and development for specialists while supporting initiatives such as aiding the people of Ukraine.

Internet Software & Services
51-250
Founded 2016

Description

  • Develop and execute the overall product marketing and growth strategy.
  • Scale monthly marketing spend to $1,200,000 within defined KPI targets.
  • Build and maintain a traffic and product-marketing hypothesis roadmap focused on continuous experimentation.
  • Coordinate and manage a cross-functional team across UAM, Creative, ASO, and PMM to deliver KPI results.
  • Establish testing frameworks, scaling rules, and control systems for CPA and ROI.
  • Lead hiring, team development, performance reviews, and regular 1:1 meetings.
  • Own growth initiatives across acquisition, retention, and monetization in Tier-1 markets.
  • Work with creatives and data-driven hypotheses to turn experiments into measurable business outcomes.

Requirements

  • 5+ years of experience in performance marketing for mobile apps, preferably in video streaming, live, or social apps.
  • Proven experience managing $1M+ monthly budgets.
  • Experience leading teams of 5+ people.
  • Strong understanding of unit economics, cohort analysis, and performance marketing metrics.
  • Solid knowledge of advertising auctions, attribution models, and MMP tools.
  • Hands-on experience with traffic acquisition and scaling channels.
  • Experience using BI and marketing analytics tools such as Tableau, Data Studio, AppsFlyer, and Firebase.
  • Experience with MarTech solutions and process automation.
  • Understanding of ASO, SEO, marketing funnels, and influencer collaborations.
  • Ownership mindset and strategic thinking with a focus on measurable growth outcomes.

Benefits

  • 20 paid vacation days, 15 sick days, and 6 additional days off for family events.
  • Up to 10 additional days off for public holidays.
  • 100% medical insurance coverage.
  • Sports and equipment reimbursement.
  • Team building events, corporate gifts, and branded merch.
  • Flexible work options from the Kyiv hub or remotely with a flexible schedule.
  • Modern equipment or depreciation reimbursement for your own tools.
  • Performance-oriented reviews and Individual Development Plans (IDPs).
  • Reimbursement for professional courses and English classes.
  • Corporate library, book club, and knowledge-sharing events.

Interested in this position?

Apply directly on the company website

Apply Now

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