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Paid Media Specialist (Meta and Google) - Work from Home / Dayshift

2 hours, 9 minutes ago
Philippines
Full-time
Junior
Paid Media Specialist
Marketing and Growth
Google Ads Keyword Research
Apply Now
Twoconnect

Twoconnect

Twoconnect is a top offshore and BPO company in the Philippines, offering tailored solutions, expert HR consulting, and seamless integration of remote staff to improve efficiency and reduce costs.

Professional Services
51-250
Founded 2016
View All Jobs 23

Description

  • Plan, build, and manage paid advertising campaigns across Google Ads and Meta platforms.
  • Develop and execute search-led acquisition strategies to increase high-intent patient enquiries.
  • Create campaigns from scratch, including keyword research, audience targeting, ad copy, and campaign structure.
  • Optimise live campaigns based on performance data, with focus on lead quality, cost per acquisition, and ROI.
  • Monitor and analyse campaign performance to identify trends, issues, and opportunities for improvement.
  • Adjust budgets, bidding strategies, and targeting to maximise performance across channels.
  • Collaborate with internal stakeholders to align campaigns with business goals and service offerings.
  • Support the transition from a Meta-heavy strategy to a more balanced, search-led marketing approach.
  • Test and iterate on creatives, messaging, and landing page alignment to improve conversion rates.
  • Produce regular performance reports with clear insights and actionable recommendations.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 2–5 years of hands-on experience managing paid media campaigns.
  • Strong experience with Google Ads and Meta Business Suite.
  • Proven ability to build campaigns from scratch and manage them through to optimisation.
  • Strong understanding of paid media fundamentals, including targeting, budgeting, bidding strategies, and performance optimisation.
  • Experience analysing campaign data and translating insights into actionable improvements.
  • Ability to manage multiple campaigns and priorities in a performance-driven environment.
  • Strong attention to detail and analytical thinking skills.
  • Good written communication skills, particularly for ad copy and reporting.
  • Ability to work independently and take ownership of campaign performance.
  • Basic video editing skills are advantageous.
  • Experience in healthcare, allied health, or local service-based marketing is preferred.
  • Familiarity with landing page optimisation and conversion rate improvement is desirable.
  • Interest in AI-driven marketing tools and automation is a plus.

Benefits

  • Work from home Monday to Friday, 7:00 AM–4:00 PM PHT, with daylight saving adjustments.
  • HMO coverage with 1 free dependent and medical reimbursements.
  • Government-mandated benefits.
  • Work-from-home allowances.
  • Opportunities to work with leading companies in Australia and beyond.
  • Training programmes for career development.
  • Company outings, team activities, and wellness sessions.
  • Supportive, inclusive culture with dedicated managers focused on employee growth.

Interested in this position?

Apply directly on the company website

Apply Now

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