Turvo

Turvo

Turvo is the world's leading transportation management software that unifies people, processes, and data to revolutionize logistics operations globally.

Air Freight & Logistics
201-500
Founded 2014
$92M raised

Description

  • Develop and execute Turvo’s digital marketing strategy to grow qualified traffic, inbound leads, sales pipeline, and ARR.
  • Plan and optimize integrated campaigns across paid search, organic search, social, email, retargeting, and other digital channels.
  • Own SEO and AEO strategies, including keyword research, content, technical SEO, and on-page optimization.
  • Optimize website content, landing pages, calls to action, and conversion paths to improve visitor-to-lead conversion.
  • Manage paid advertising campaigns across Google Ads, LinkedIn, Reddit, and other B2B platforms.
  • Manage digital marketing budgets, channel investments, audience targeting, creative, A/B tests, and campaign performance.
  • Build automated workflows, lead-nurture programs, segmentation, lifecycle campaigns, lead scoring, and routing in HubSpot.
  • Develop account-based marketing campaigns for priority accounts and decision-makers in target industries.
  • Track KPIs, develop performance dashboards, and present campaign insights and recommendations to Sales and executive leadership.
  • Collaborate with Sales, Product Marketing, content, creative teams, and agency partners on messaging, assets, and growth campaigns.

Requirements

  • 5–7 years of experience developing and executing B2B digital marketing and demand generation strategies, preferably in SaaS, enterprise technology, logistics, or supply chain software.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Demonstrated success generating qualified leads, growing pipeline, and improving marketing ROI.
  • Expertise in SEO, AEO, Google Ads, GA4, paid social advertising, and conversion rate optimization.
  • Advanced HubSpot proficiency, including Marketing Hub, CRM, automation, campaign management, lead scoring, workflows, and reporting.
  • Experience managing LinkedIn advertising and other B2B paid media platforms.
  • Experience with website optimization, landing-page performance, content strategy, and digital buyer journeys.
  • Experience developing ABM campaigns, email nurture programs, and audience segmentation strategies.
  • Experience managing digital marketing budgets and evaluating acquisition costs, conversion rates, and pipeline contribution.
  • Familiarity with AI-powered marketing tools, emerging search and content-discovery trends, and tools including Slack, Canva, and Google Workspace.

Interested in this position?

Apply directly on the company website

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