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Social Media & Reputation Specialist

5 hours, 7 minutes ago
Mexico, Argentina, Bolivia, Brazil, Chile, El Salvador, Guatemala, Honduras, Panama, Peru, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador
Full-time
Mid Level
Social Media Manager
Marketing and Growth
Copywriting Facebook Ads Instagram API SEO TikTok
Apply Now
TurFresh

TurFresh

TurFresh offers turf cleaning services and artificial grass cleaning products with specialized enzymes to eliminate pet turf odor and rejuvenate synthetic turf.

Professional Services
11-50
Founded 2010
View All Jobs 38

Description

  • Respond to reviews on Google Business Profile, Yelp, and Birdseye within 48 hours, escalating unresolved complaints to Customer Service.
  • Develop and maintain review-response guidelines covering tone, scenarios, escalation, and prohibited language.
  • Manage comments, direct messages, mentions, and community conversations across social channels.
  • Monitor discussions about TurFresh, competitors, and turf care in local groups, Reddit, and review sites.
  • Route sales and service inquiries through GoHighLevel and confirm receipt.
  • Create weekly social calendars, write channel-specific posts, and coordinate visual assets with creative resources and technicians.
  • Schedule and publish content across Instagram, Facebook, TikTok, and YouTube, verifying links and UTM tags.
  • Review AI-generated calendars, captions, replies, and reports while improving prompts, brand guidelines, and workflows.
  • Track ratings, review volume, response rates, engagement, clicks, inquiries, and recurring themes by location.
  • Report performance, run copy and format tests, and deliver weekly listening and reputation insights.

Requirements

  • 3+ years managing social media and online communities for a brand or agency; home services, local services, or multi-location experience preferred.
  • Excellent written English and the ability to produce clear, warm, persuasive copy for U.S. homeowners.
  • Demonstrated community-management experience handling high volumes of comments and direct messages.
  • Experience managing reputation and responding to reviews at scale on Google Business Profile, Yelp, or Birdseye.
  • Experience with social listening tools such as Sprout Social or Brand24.
  • Demonstrated results with measurable channel growth and post performance.
  • Basic visual-editing skills in Canva, CapCut, or similar tools.
  • Comfort using AI for drafting while maintaining quality, accuracy, and brand judgment.
  • Experience with GoHighLevel, Birdseye, Meta ad copy, UGC or creator content, or pet-owner audiences is preferred.
  • Ability to work remotely with overlap during U.S. Pacific Time business hours.

Benefits

  • Full-time remote work arrangement.
  • Working overlap with U.S. Pacific Time business hours.
  • Compensation to be defined.

Interested in this position?

Apply directly on the company website

Apply Now

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