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Channel Marketing Manager - North America

3 weeks, 5 days ago
United States, Canada
Full-time
Mid Level
Partnerships Manager
Sales and Business Development
Content Marketing CRM HubSpot Salesforce
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TRAILD

TRAILD

TRAILD specializes in accounts payable automation, utilizing advanced AI and OCR technology to streamline invoice processing, enhance payment protection, and minimize the risk of fraud and errors in financial transactions.

Internet Software & Services
11-50
Founded 2017
View All Jobs 7

Description

  • Own co-marketing programs with ERP platforms, resellers, and implementation partners.
  • Plan and execute the North American event calendar, including sponsorships, booth activations, lead capture, follow-up, and pipeline reporting.
  • Run partner-hosted webinars from planning and promotion through delivery and performance analysis.
  • Build and maintain partner toolkits containing pitch decks, social assets, email templates, and value propositions.
  • Develop internal enablement materials for North American sales and channel representatives.
  • Build relationships with priority ERP platforms and VARs to secure joint marketing commitments.
  • Track channel and event performance, recommend investment priorities, and report results to sales leadership and marketing.
  • Coordinate multiple campaigns, events, and partners across time zones while maintaining deadlines and execution quality.

Requirements

  • 3–6 years of B2B marketing experience in SaaS or technology, with partner, channel, or field marketing experience.
  • End-to-end event management experience, including multi-state user groups and conferences.
  • Experience running co-marketing programs with technology partners, VARs, or implementation partners.
  • Ability to secure partner commitment and resources for joint marketing activities.
  • Strong project management, organization, and attention to detail.
  • Clear communication skills and ability to create materials for internal and external audiences.
  • Working knowledge of HubSpot, Salesforce, or comparable CRM and marketing automation platforms.
  • Experience tracking influenced pipeline and reporting program ROI.
  • Experience working in a Series A–C SaaS company with a small, hands-on marketing team is preferred.
  • Knowledge of finance or accounting software is preferred.

Benefits

  • U.S. base salary of $120,000–$160,000 per year or Canadian base salary of CAD $120,000–$160,000 per year.
  • Remote, hybrid, and flexible working options.
  • Opportunity to work with a globally distributed team across APAC, North America, and EMEA.
  • Growth-stage environment with opportunities to contribute as the company scales.
  • Final candidates must consent to a police or criminal background check where legally permitted; Traild is an E-Verify employer.

Interested in this position?

Apply directly on the company website

Apply Now

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