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Marketing Operations Lead

4 months ago
North America
Full-time
Senior
Data Analyst
Data Science and Analytics
CRM dbt Facebook Ads GCP Google Ads Google Tag Manager Power BI Python SQL Tableau TikTok
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Tradeify

Tradeify

Tradeify is a platform that offers practical and risk-free trading education. By following clear rules and guidelines, users can become funded traders through Tradeify Challenges. The company aims to set traders up for success by providing education, f...

Capital Markets
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Description

  • Own marketing measurement end-to-end, including event taxonomy, UTMs, conversion definitions, and tracking hygiene.
  • Manage and optimize analytics platforms including GA4, BigQuery, Looker Studio, Hyros, and Intercom.
  • Implement and maintain conversion tracking across Google Ads and Meta Ads, including pixels, CAPI, deduplication, diagnostics, and audience building.
  • Build and maintain the marketing analytics foundation by modeling datasets in a data warehouse and reconciling spend, conversions, and revenue across systems.
  • Establish a single source of truth for core marketing KPIs such as CAC, LTV, payback, ROI, and funnel conversion rates.
  • Analyze attribution models and channel performance across the full funnel to inform budget and channel allocation decisions.
  • Build and maintain dashboards in Tableau or Power BI for ongoing performance monitoring and executive reporting.
  • Proactively identify anomalies, tracking breaks, and performance shifts before stakeholders request updates.
  • Lead data quality, documentation, and governance, including automated integrity checks and compliance with privacy and platform policies.
  • Partner with stakeholders by translating data into clear narratives, actionable insights, and prioritized recommendations.

Requirements

  • 4+ years of experience in marketing operations, marketing analytics, growth analytics, or a similar end-to-end measurement role.
  • Strong SQL skills and experience working directly in a data warehouse environment, ideally BigQuery.
  • Hands-on experience with GA4, Google Tag Manager, and analytics platforms such as Hyros or similar tools.
  • Direct implementation experience with Google Ads conversion tracking and enhanced conversions.
  • Experience with Meta Pixel and Meta Conversions API, including event deduplication.
  • Experience creating and managing audiences across Google and Meta advertising platforms.
  • Strong dashboarding experience in Tableau or Power BI, with the ability to build dashboards independently.
  • Experience stitching marketing data to revenue data, including payment gateway or processor data such as Stripe.
  • Strong measurement rigor, including attribution fundamentals, channel-level ROI, funnel analytics, cohort analysis, and trade-off communication.
  • Must have overlap with North American working hours and be available for recurring meetings as needed.

Benefits

  • Salary range of $60,000 to $80,000 per year.
  • Remote work arrangement.
  • Opportunity to work in a high-impact role that directly influences budget decisions, growth velocity, and channel allocation.
  • Hands-on, execution-focused work with ownership across tracking, datasets, dashboards, and monitoring.
  • Exposure to a fast-growing company building additional products and sister brands.

Interested in this position?

Apply directly on the company website

Apply Now

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